Awareness on Single Tourist Visa yet to hit 50 percent mark

By / Published June 25, 2015 | 1:16 pm



Kenya VISA

Over half of regional and international travellers passing through Kenya are unaware of the availability and process of using a Single Tourist Visa (STV) and National Identification for travel within Kenya, Uganda and Rwanda more than a year after the process was launched.

This is according to a survey commissioned by Kenya Tourism Federation (Tourism private sector umbrella body) to investigate the level of awareness on the STV and use of ID for travel within the three states.

The research commissioned in February 2015 established that up to 58.1 percent of travelers had neither used nor interacted with someone who had used STV, while 47 percent of travelers showed lack of familiarity on the existence of STV.

While majority of Immigration officials interviewed for the survey, were aware of the existence of STV and the countries involved in the initiative, 67 percent were not familiar with the cost of STV with 25 percent showing lack of familiarity with regards to the application process.

Speaking while presenting the report,Strathmore University Centre for Tourism and Hospitality – Research Consultant, Mr. David Chiawo noted that the Current STV processing procedure had been described as very poor by travellers and therefore the need for review and necessary improvement.

”The survey further revealed limited and poor information available on STV for travelers and immigration officials with responses ranging from very poor to average with only 25 percent of travelers and less than 15 percent of immigration officials rating the current information as good,” said Mr. Chiawo.

Speaking while receiving the report, KTF Chairperson Lucy Karume said she was encouraged to note that majority of travelers, immigration officials, travel and trade officials showed high expectations on STV, which was a good indication for the tourism sector to accelerate awareness for STV to meet these expectations

“It is noteworthy that according to these research respondents’ indicated high expectations on STV with benefits ranging from very high to extremely high. Am however saddened that low awareness was recorded on the use of National identity cards (NID), with up to 47 percent of cross border travellers and a significant proportion of (17 percent) of immigration officials unaware,” she observed

Based on the findings, the study is recommending induction and training of immigration officials on STV and NID use to improve their level of awareness on key elements including cost, application procedures and benefits.

Meanwhile, to increase the level of awareness among regional and international travelers, the study   recommended vigorous joint marketing of STV both regionally and internationally to improve travelers’ knowledge on existence, cost, application process, benefits and countries involved.

“The marketing should target key and emerging international tourist markets. While   improving information access and public awareness on the use of NID for cross border travels; the available information should highlight procedure of use and benefits. Awareness and improvement of information access stand critical for increased usage of STV and NID,” Strathmore universities, Mr. Chiawo noted.

Trademark East Africa Kenya Country office, Programmes Coordinator Mr. Simon Konzolo noted that the future of Kenya’s tourism is bright and urged the private sector to put significant effort in boosting the industry as the government’s support has been remarkable.

“We as stakeholders in this sector should work together with the government and other institutions in ensuring that  the report recommendations are implemented in order to  utilize opportunities presented to our local and international visitors with the use of STV and NID” added Mr. Konzolo

TradeMark East Africa has partnered with Kenya Tourism Federation in creating awareness for the use of the Single tourist Visa and National Identification card across Kenya, Uganda and Rwanda.

The Single Tourist Visa was launched in February 2014 with a target to increase the number of tourists visiting the three partner countries.

Under the Single Tourist Visa, tourists will only be required to pay only USD100 at the border entry point, as opposed to the previous practice of paying visa charges 50USD per country (150USD) for the three countries.






More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2024
  • January 2024 (238)
  • February 2024 (227)
  • March 2024 (190)
  • April 2024 (52)
  • 2023
  • January 2023 (182)
  • February 2023 (203)
  • March 2023 (322)
  • April 2023 (298)
  • May 2023 (268)
  • June 2023 (214)
  • July 2023 (212)
  • August 2023 (257)
  • September 2023 (237)
  • October 2023 (266)
  • November 2023 (284)
  • December 2023 (176)
  • 2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (358)
  • April 2022 (292)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (232)
  • December 2022 (167)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (272)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950