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Airtel Kenya Among Top Brands On Social Media In Africa

BY · November 2, 2015 12:11 pm

Airtel Kenya has been recognized once again as one of the top brand on social media by African Brand Index.

The Africa Brand Index is a listing of the most successful brands on the continent on social media, measured by an aggregate score of dozens of social signals

Airtel is a leading telecommunications service provider in 20 countries across Africa and Asia which continues to lead in the customer service experience through use of social media as a way of engaging their customers.

Based on its growth and response rate Airtel Kenya has been listed as the second best telecommunication brand on social media in Africa

Vodacom South Africa was the top telecommunications brand in the continent in the overall ranking as Airtel Kenya emerge seventh position in Africa while Super Sport is the overall leading brand on social media in Africa.

This just came months after Africa Brand Index named Airtel Kenya as the top social brand in Kenya in August while in July the company was recognized as a global best practice case study by social bakers through their outstanding use of online social media platforms in engagement and resolution of customer issues.

Social bakers is a social media analytics and publishing company that provides social media management services and deep data analytics for thousands of brands that market on social media.

“Social media platforms continue to transform the way businesses connect with customers. Platforms such as Facebook and Twitter have allowed services providers to communicate and assist customers in the most creative, interactive, personalized and efficient way. We are greatly encouraged with the recognition of our efforts to improve service delivery and customer experience through the use of social media platforms,” said Airtel Kenya CEO Adil El Youssefi.

This score is an aggregate of the analysis of a brand’s social media growth, engagement, sentiment and various other social signals. The score is aggregated to a percentile score ranging from 1 to 100, where 100 represent the best possible score across all the social media.

The analysis has a large weighting towards consistent community growth, community engagement, positive sentiment and brand engagement with the community.

 

 

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