Netflix Enters the Kenyan Market
Netflix, an American worldwide provider of on-demand internet streaming media has now landed in Kenya and the giant entertainment provider DStv has a tough competition ahead as well as other players in the field.
Not only has the company commenced its services in Kenya officially but has also set the ball rolling in South Africa, Nigeria, as well as in 127 other countries.
The good news about Netflix is that one is able to watch TV shows, drama, action movies, comedy as well as documentaries on TV, computer, mobile phone and tablet without limit of time.
One interesting feature also is that Netflix has no ads and commercials within programs and customers can watch their favorites uninterrupted unlike other platforms.
The service offered by Netflix is available in three packages. The Basic package which is 817 shillings, the Standard package which is 1,022 shillings and the Premium package 1,226 shillings with a 30 day free trial.
This is going to pose a very serious competition on such pay TV companies as DStv and Startimes. They are surely going to lose a good number of their customers to the new entrant into the market. Just recently, DStv came under the wrath of subscribers when the company increased its prices for the packages with the Premium package attracting 9,400 shillings. Netflix is offering the same package at 1,226 shillings. That is a difference of 8,174 shillings.
Startimes on the other hand, despite the fact that it has been cheaper than DStv, subscribers have been complaining on the quality of services being offered as well as having a generally weak signal strength especially in the rural areas.
One distinct feature that accompanies the launch of operations of Netflix in Kenya is that, not only customers are the beneficiaries but also other internet providers like Zuku, JTL as well as Safaricom. People who will subscribe to Netflix services will also subscribe to services from these companies simply because Netflix works effectively on broadband as well as fiber and the prices are cheaper when one is live streaming.
There are some limitations of using the services from Netflix though. Other competitors in the field can capitalize on this and reclaim their usual position. For instance, one need a constant internet in order to access services from Netflix. DStv and Startimes use set boxes and one needs no internet to access their services. Another disadvantage is that some common titles such as Orange is the New Black as well as House of Cards are not available on Netflix but only on DStv because it is the only one that has the rights to air the content.
Customers who have already subscribed to other services like DStv are waiting to see what their service provider will to in reaction to the new player into the market. Maybe they might decide to lower their prices as a way of maintaining their current customers but one thing remains clear, the world of choices is now wider for the consumer.
For a complete listing of countries where Netflix is available, you can click here.
About Soko Directory Team
Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory
- January 2024 (238)
- February 2024 (227)
- March 2024 (190)
- April 2024 (133)
- May 2024 (157)
- June 2024 (145)
- July 2024 (136)
- August 2024 (154)
- September 2024 (212)
- October 2024 (255)
- November 2024 (33)
- January 2023 (182)
- February 2023 (203)
- March 2023 (322)
- April 2023 (298)
- May 2023 (268)
- June 2023 (214)
- July 2023 (212)
- August 2023 (257)
- September 2023 (237)
- October 2023 (264)
- November 2023 (286)
- December 2023 (177)
- January 2022 (293)
- February 2022 (329)
- March 2022 (358)
- April 2022 (292)
- May 2022 (271)
- June 2022 (232)
- July 2022 (278)
- August 2022 (253)
- September 2022 (246)
- October 2022 (196)
- November 2022 (232)
- December 2022 (167)
- January 2021 (182)
- February 2021 (227)
- March 2021 (325)
- April 2021 (259)
- May 2021 (285)
- June 2021 (272)
- July 2021 (277)
- August 2021 (232)
- September 2021 (271)
- October 2021 (305)
- November 2021 (364)
- December 2021 (249)
- January 2020 (272)
- February 2020 (310)
- March 2020 (390)
- April 2020 (321)
- May 2020 (335)
- June 2020 (327)
- July 2020 (333)
- August 2020 (276)
- September 2020 (214)
- October 2020 (233)
- November 2020 (242)
- December 2020 (187)
- January 2019 (251)
- February 2019 (215)
- March 2019 (283)
- April 2019 (254)
- May 2019 (269)
- June 2019 (249)
- July 2019 (335)
- August 2019 (293)
- September 2019 (306)
- October 2019 (313)
- November 2019 (362)
- December 2019 (318)
- January 2018 (291)
- February 2018 (213)
- March 2018 (275)
- April 2018 (223)
- May 2018 (235)
- June 2018 (176)
- July 2018 (256)
- August 2018 (247)
- September 2018 (255)
- October 2018 (282)
- November 2018 (282)
- December 2018 (184)
- January 2017 (183)
- February 2017 (194)
- March 2017 (207)
- April 2017 (104)
- May 2017 (169)
- June 2017 (205)
- July 2017 (189)
- August 2017 (195)
- September 2017 (186)
- October 2017 (235)
- November 2017 (253)
- December 2017 (266)
- January 2016 (164)
- February 2016 (165)
- March 2016 (189)
- April 2016 (143)
- May 2016 (245)
- June 2016 (182)
- July 2016 (271)
- August 2016 (247)
- September 2016 (233)
- October 2016 (191)
- November 2016 (243)
- December 2016 (153)
- January 2015 (1)
- February 2015 (4)
- March 2015 (164)
- April 2015 (107)
- May 2015 (116)
- June 2015 (119)
- July 2015 (145)
- August 2015 (157)
- September 2015 (186)
- October 2015 (169)
- November 2015 (173)
- December 2015 (205)
- March 2014 (2)
- March 2013 (10)
- June 2013 (1)
- March 2012 (7)
- April 2012 (15)
- May 2012 (1)
- July 2012 (1)
- August 2012 (4)
- October 2012 (2)
- November 2012 (2)
- December 2012 (1)