Uhuru Kenyatta Most Popular Leader in Sub-Saharan Africa

By Soko Directory Team / Published January 19, 2016 | 7:02 am



uhuru-kenyatta-president-nominates-new-cbk-governor

Almost 90% of all governments in the world have an official Facebook presence, and 87 heads of state, 82 heads of government and 51 foreign ministers maintain personal pages on the platform, according to a new study by Burson-Marsteller, a leading global public relations and communications company.

Based on data collected in January 2016, the World Leaders on Facebook study – the first instalment of the 2016 edition of Burson-Marsteller’s annual Twiplomacy study – found that 169 of the 193 UN member states maintain an official Facebook page.

“This first study about governments’ use of Facebook provides valuable insights about the communications practices of political leaders around the world,” said Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. “There is a great deal corporations, NGOs and other sectors can learn from the ways governments and their leaders use Facebook. By showing their human side, they are creating a closer relationship with their citizens.”

Over the past eight years, Facebook has become the platform of choice for world leaders and governments to engage with their voters and constituents. On 4 January 2016, all of the world leaders combined had accumulated a total of 230,489,257 ‘likes’ and had published a total of 302,456 posts.

“This study illustrates that governments are becoming savvier and more professional in the use of social media. An encouraging finding from this study is that, for governments, it seems that quality trumps quantity in terms of what they post,” said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East & Africa and Global Chief Strategy Officer. “It is also very refreshing to see that successful politicians on Facebook behave just like any other Facebook user, sharing pictures of their home life, holidays and their children.”

U.S. President Barack Obama is the most popular world leader on Facebook with 46m likes on his Barack Obama campaign page. Obama is closely followed by Indian Prime Minister Narendra Modi with more than 31m fans on his personal Narendra Modi page and 10.1m fans on his institutional PMO India page, which is in third position. Turkish President Recep Tayyip Erdogan, Indonesian President Joko Widodo and Egyptian President Abdel Fattah el-Sisi complete the top five list of the most popular world leaders with more than 5m likes each.

In November 2015, the US administration set up an official institutional page for the President of the United States (POTUS) which has since attracted 1.3m likes in less than two months and is already among the 30 most popular pages of world leaders.

Modi has the most interactive fans, with more than 200m interactions in his Facebook ‘community’ in 2015 (the total number of post likes, comments and shares), more than five times as many as Obama. However, the White House’s posts, while attracting far fewer likes than Modi, are nevertheless shared more frequently.

Argentina’s new President, Mauricio Macri, is the most engaged world leader and has become the undisputed ‘Facebook president’ with a double digit engagement rate relative to the number of page likes of almost 12%.

The Facebook page of the Presidency of the Dominican Republic is the most prolific page, with an average of more than 27 posts per day in 2015. Almost as prolific are the governments of Botswana and the Philippines, each with an average of more than 20 posts per day. By contrast, the official POTUS page only publishes intermittently, but gathers more than 77,000 interactions per post.

Other key findings include:

Asia Pacific

  • Indian government leaders, including the President, the Prime Minister and the Foreign Minister dominate the rankings in the Asia Pacific region. The size of the country is clearly a decisive factor for these large audiences.
  • Facebook has been making inroads in other Asian countries and has become the platform of choice for Asian leaders. Philippine President Noynoy Aquino, Malaysia’s Prime Minister Najib Razak, Myanmar’s new leader Aung San Suu Kyi and Cambodian Prime Minister, Hun Sen have all got sizeable audiences, with more than 1m followers each.

Middle East

  • Egyptian President Abdel Fattah el-Sisi leads the rankings in the Middle East and North Africa with close to 6m likes, ahead of Jordan’s Queen Rania, an early adopter with 5.5m likes, in turn well ahead of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai with 3m likes and Jordan’s Royal Hashemite Court with 1.6m likes.

Latin America

  • Mexican President Enrique Peña Nieto is the most popular leader in Latin America with 4.5m likes, ahead of the new Argentinian President, Mauricio Macri, with 3.5m and Brazil’s Dilma Rousseff with 2.6m likes.

Africa

  • Kenya’s Uhuru Kenyatta is the most popular leader in Sub-Saharan Africa, with 2m likes ahead of John Dramani Mahama, the President of Ghana and Tedros Adhanom Ghebreyesus, the foreign minister of Ethiopia, each with more than 600,000 likes.

Europe

  • Turkey’s President Recep Tayyip Erdogan, the British Monarchy, Romanian President Klaus Iohannis, German Chancellor Angela Merkel, Russia’s Prime Minister, Dmitry Medvedev and Albania’s Edi Rama are Europe’s most popular leaders on Facebook.

World Leaders not on Facebook

  • The governments of only 24 countries have not yet established a presence on Facebook, including China, where the social network is banned and Switzerland, where the former president briefly set up a personal page in 2013 before deactivating it four months later.

 




About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2023
  • January 2023 (160)
  • 2022
  • January 2022 (293)
  • February 2022 (329)
  • March 2022 (359)
  • April 2022 (294)
  • May 2022 (271)
  • June 2022 (232)
  • July 2022 (278)
  • August 2022 (253)
  • September 2022 (246)
  • October 2022 (196)
  • November 2022 (231)
  • December 2022 (166)
  • 2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (259)
  • May 2021 (285)
  • June 2021 (273)
  • July 2021 (277)
  • August 2021 (232)
  • September 2021 (271)
  • October 2021 (305)
  • November 2021 (364)
  • December 2021 (249)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (333)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (251)
  • February 2019 (215)
  • March 2019 (283)
  • April 2019 (254)
  • May 2019 (269)
  • June 2019 (249)
  • July 2019 (335)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (318)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (275)
  • April 2018 (223)
  • May 2018 (235)
  • June 2018 (176)
  • July 2018 (256)
  • August 2018 (247)
  • September 2018 (255)
  • October 2018 (282)
  • November 2018 (282)
  • December 2018 (184)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (189)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (164)
  • February 2016 (165)
  • March 2016 (189)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (247)
  • September 2016 (233)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (164)
  • April 2015 (107)
  • May 2015 (116)
  • June 2015 (119)
  • July 2015 (145)
  • August 2015 (157)
  • September 2015 (186)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (205)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950