Samsung Opens Africa’s Largest Customer Experience Store in Nairobi

Leading electronics firm, Samsung Electronics East Africa has today opened its latest customer experience store, the largest Samsung Dedicated Mobile Phone shop in Africa, with a new concept of improving customer experience through the offering of device convergence.

Situated along Kenyatta Avenue, the Samsung Delite store will incorporate a convergence center with focus on Samsung Business Solutions.

“Nothing is more dynamic in this market than the customer preferences. We have to keep on ensuring that our customer centres are not just stores that stock our products, but a place where we demonstrate how technology can transform lives and businesses,” said Simon Kariithi, Head of Internet and Mobile at Samsung Electronics East Africa Ltd.

The design of the Delite store will allow for consumers to interact with a number of Samsung devices that can converge to improve personal user experience or B2C and B2B business solutions.

“The new experience centre provides us with an opportunity to showcase how the technology at Samsung can be integrated to offer daily personal and business solutions,” added Mr. Kariithi.

The store comprises 4.045 square feet of floor space that will showcase the latest technology in mobile devices, wearables, B2B products and accessories.

Samsung also used the store’s opening to officially introduce the Gear VR 2016 in the country. Virtual reality (VR) is now going mainstream as device manufacturers launch their VR devices over past year. The Samsung Gear VR not only offers a new way of viewing the virtual reality world but also more affordable.

“At Samsung, we focus on transforming the human experience through technology. The latest innovations do not have to be expensive as the market has dictated over the years. With the Gear VR, we are making virtual reality more accessible,” said Mr. Kariithi.

The Samsung Delite store will also be a showcase of Samsung’s innovations over the years, with a museum that will bring out the Kenyan story as well as demonstrate how Samsung devices have bridged the technological gap. On display will be the first device in the Galaxy S line-up, Galaxy S1 to the latest Galaxy S7.

Customer satisfaction will be the hallmark of the store, which will be enhanced by great offers every month on devices and customer hospitality where customers will be offered snacks and non-alcoholic beverages.