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Safaricom’s Blaze Be Your Own Boss Second Season Starts

BY David Indeje · July 1, 2017 11:07 am

Safaricom (NSE: SCOM) on Saturday kicked off the first regional summit in Meru County at the Meru National Polytechnic.

Following a successful first season that saw 43% of Kenyan youth join the BLAZE platform and 44,000 young people under the age of 26 attend the countrywide summits, the second season aims to inspire Kenyan youth through inspiration and guidance by some of Kenya’s most successful young entrepreneurs.

“We are glad that the first edition of BLAZE BYOB was a success. We now want to build on the learnings we picked to improve the second edition. Key among the changes, we will be introducing three new areas that will help participants in building successful businesses and appreciating the need to give back to the society,” said Sylvia Mulinge, Director -Consumer Business, Safaricom.

The theme this year is Greatness Requires Internal Toughness (G.R.I.T). The second season of BLAZE BYOB will focus on three key areas; to mentor and train youth by giving them the tools required to be successful at BYOB Creation Camps.

omeboyz radio presenter Mwalimu rachael is flanked by Meru Polytechnic Students Faith Wandeto (Left)and Brown Faith(Right)during Safaricom BYOB Season 2 Meru edition Summit

Secondly, to inspire youth to follow their passions and introduce them to relatable mentors who can talk about their personal journeys and how they found G.R.I.T to be successful at BLAZE BYOB Summits and lastly BYOB will introduce BLAZE CSR Fridays, a session aimed at teaching the youth to give back to the society.

The week started on a high with the creation camps that had 270 participants pre-screened in Meru through a five minute elevator pitch about their business ideas to a panel of category experts.
As the final part of the Creation Camp and ahead of the summit, all participants, mentors and performing artists, went into five pre-identified high schools and had a 1-hour mentorship session and gave out a donation as part of the CSR projects.

Some of the mentors at the Meru summit are; Jibril Blessing-producer and videographer, Njugush- Comedian and actor, Abel Mutua- content developer, Juliani- musician, Wycliffe Waweru- entrepreneur and bicycle manufacturer and Caleb Karuga, an Agribusiness entrepreneur.

BLAZE is a sub-brand of Safaricom and was created to give youth aged 26 years and below products, services and benefits tailored specifically to meet their everyday needs.

A first of its kind platform in Kenya, East and Central Africa, BLAZE was founded on what Kenyan youth say is most important to them: freedom, empowerment and success.

David Indeje is a writer and editor, with interests on how technology is changing journalism, government, Health, and Gender Development stories are his passion. Follow on Twitter @David_Indeje David can be reached on: (020) 528 0222 / Email: info@sokodirectory.com

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