Safaricom Limited on Tuesday officially launched its online sales platform dubbed “Masoko” in a move to tap into the fast-growing e-commerce market in Kenya.
The retail online platform will be banking on the service provider’s established local presence and financial muscle to grow the online marketplace.
With Masoko, the service provider hopes to unlock Kenya’s e-commerce space by connecting its 28 million consumers to merchants and vendors using the online portal.
“We are currently starting with close to 200 vendors offering more than 20,000 products,” said Joe Ogutu, director – strategy, Safaricom.
“By leveraging the strength and reach of our network, our customer base and a number of partnerships with vendors, we hope to create a solution that can power the next phase of growth for the Kenyan economy. We hope to create a universal platform that will connect the smallest of vendors in Kenya to a nationwide market,” said Ogutu.
Masoko will accept all mobile money payments such as Visa and MasterCard payments and will have dedicated delivery fulfillment partners such as Wells Fargo and Sendy to provide a seamless customer experience that is versatile, fast and secure.
Masoko is expected to face stiff competition from dominating brands in the industry such as Jumia, Kilimall, OLX and Pigiame, with Jumia alone controlling 5,000 vendors and about 500,000 products.