Social Media Marketing Strategies That Many Businesses Don’t Know

By Juma Fred / November 12, 2017



Social Media Marketing Strategy That Many Business Don’t Know

Almost every business has taken to social media for marketing purposes. Social media is slowly taking over the marketing world with traditional marketing channels such as radios, televisions, and newspapers slowly curling their tails.

There are three major social media tools that have been embraced for social media marketing; Twitter, Facebook, and Instagram although some analysts like Noah Miller believe that LinkedIn, though not embraced, is the best for business marketing and growth.

Many businesses have taken to social media marketing without first knowing what processes are involved. For instance, there are five marketing stages (strategies) that make up the social media marketing journey which most businesses don’t know.

Read: 

Social Media Demographics: Are Kenyan Marketers Getting it Right?
Why Social Media is Vital For Brand Creation and Visibility 

These stages are awareness, engagement, preference, impact, and advocacy.

Awareness

This is the process that only involves exposing your audience to the content or the products and services that you offer. The process involves channeling out information without expecting any action or anything in return. This is the starting off point and some businesses resort to what is known as ‘social media hyping’ which involves the use of social media influencers.

Engagement

This is the stage where other people, not part of your team join the conversation and help in the ‘engagement.’ This comes as a result of a positive awareness stage. The awareness stage is often monologue. The monologue is broken once other people take part in the conversation. Many businesses hardly reach this stage. Majority of them just reach the awareness stage and stop by that.

Preference

The main aim of marketing is to try and get people’s attention. Their attention is gotten during the awareness stage. Once their attention is gotten, the marketer has to try and sway their opinion about the services and the products he or she might be offering. Under this stage, the achievement is often based on the changing of the behavior of the consumer. It is about making them prefer what you are offering as opposed to what others are offering.

Impact

Everyone markets for a gain. Nobody wants to market and gets nothing out of it. The impact stage is about the outcome of the campaign in most cases, it touches on the financial gain that is witnessed through sales. The key impact is to sustain the ‘impact’ and achieve loyal customers.

Advocacy

This is the peak of marketing. This is where other people start making case for you about something. It involves positive testimonials, a call to action and recommendations.



About Juma Fred

Juma Fredrick is an enthusiastic journalist who believes that journalism has power to change the world either negatively or positively depending on how one uses it. You can reach him on: (020) 528 0222 or Email: [email protected]

View other posts by Juma Fred


More Articles From This Author







Other Related Articles








SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (58)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (244)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950