Telkom Kenya has recorded remarkable improvements in the third quarter of 2017 according to a report released by the Communications Authority of Kenya.
According to the report, the total mobile subscriptions recorded by Telkom Kenya Limited rose significantly by 18.5 percent to stand at 3.4 million from 2.8 million reported in the previous period.
The rise in subscriptions by Telkom Kenya has been attributed to the customer acquisition campaign carried out by the service provider following its rebranding in mid-year.
The company also witnessed a positive surge in its share price. According to the report by CAK, Telkom Kenya Limited market share rose by 1.2 percentage points to stand at 8.4 percent from 7.2 percent recorded last quarter.
However, there were some low moments for the telecommunications company as it recorded a marginal decline of 1.5 percent in mobile voice traffic during the quarter under review to post 589.8 million minutes from 599.1 million reported in the previous quarter. Subsequently, its voice market share dropped to 5.3 percent from 5.6 percent.
Their competitor, Safaricom Limited, recorded a total of 8.5 billion voice traffic minutes during the period under review with on-net and off-net traffic reported at 8.1 billion and 310.8 million minutes respectively. Despite the increase in voice traffic, its voice market share declined by 2.7 percentage points to stand at 76.9 percent.
Airtel Networks Limited’s mobile voice traffic rose to 1.9 billion minutes from 1.5 billion minutes registered during the previous quarter. Equally the operator’s voice market share increased to 17.4 percent from last quarter’s 14.4 percent.