Web video marketing nowadays is a crucial tool for the travel and tourism industry as it allows visitors to virtually visit a place before the due day apart from getting more information on its essence and establishing a pre-experience that impacts on their travel decisions.
It is no longer an eccentric concept. Travel companies, organizations as well as governments are increasingly becoming reliant on web video to boost tourism, in a bid to lure more tourists to their destinations.
The fame accompanying the use of web videos in promoting travel and tourism is largely owed to its high engagement level and memorability.
According to a research carried out by HubSpot, 55 percent of people online watch videos daily, and 78 percent every week. Additionally, 95 percent of those who watch videos retain the message, as compared to 10 percent who read it in text This makes video the most popular among consumers in comparison to any other type of content.
Whether user-contributed videos or professional ones, regarding travel and tourism, they should be able to capture the experience; highlighting facts about the destinations, and the ambiance that captivates the consumer to pack up and head there without second thoughts.
As such, creativity is of utmost importance when generating promotional videos. Take for instance a recent video by Jumia Travel, that inspires not only international but also local tourists to visit local destinations such as the Masai Mara.
The travel agent displays the diversity of travel in Kenya and demystifies the common belief that the Maasai people can only be guides and not tourists.
The cultural presentation is not only in the top-down Masai apparel and posture by the local tourist but also in the Swahili language in a ridiculously comic foreign accent by the international tourist.
The wildlife scene tells of the safari destination that is Kenya, and so is the inquiry on the best location to have an up-close encounter with the wildebeests. This is far from the incredible assimilation of the “Wakanda Forever” salute at the end.
In not more than two minutes, the video represents a whole lot of travel and tourism essence in a memorable manner and without limit to creativity.
This is just one example of many others that show the evolution of the web and social video in promoting destinations. If you haven’t already started, it’s time to catch up with the trend.