The leader in children’s animation in South Africa, Cartoon Network, has invited African creators to submit their short-form comedy project in the first-ever Cartoon Network creative venture run in Africa.
If there’s one thing Africans do really well, it is the ability to laugh at themselves! Taking advantage of Africans’ humorous streak, and incredible storytelling abilities, Cartoon Network Africa is proud to announce the launch of their brand new initiative, Cartoon Network Africa Creative Lab.
The Cartoon Network Africa Creative Lab is an African venture designed to bring innovative, local short form content to the channel, and its digital platforms while reinforcing the local relevance of the brand.
In this ground-breaking move, Cartoon Network is taking another bold step in addressing the gap in locally relevant content which offers a viewing experience that resonates with its African audience.
The initiative will encourage African talents: creators, writers, graphic artists, animation students and anyone who loves kids’ content, to explore their creative, animation and production talents and have the chance to produce a short-form animated comedy to make for viewers across Africa.
“As sponsors of the Discop 2016 Animation Pitching Programme, we were exposed to some really inspiring local animation projects,” says Ariane Suveg, Head of programming and acquisition Turner kids Africa. “We were so impressed by Cape Town-based Punch Monkey Studio’s amazing creative energy in the winning entry, Cloud Life, that the project has been traveling through the Turner group and is now in a development process with the Turner Asia Pacific production team! This just reinforces our need to invest in local content and our commitment to further mentoring talent in the African animation industry.”
Ten projects will be short-listed in September, and the local creators will get the opportunity to pitch their work to Cartoon Network Africa’s content programming team. The winner and two runners-up will then be revealed at DISCOP Johannesburg at the end of the year.
The winner and runners-up will be given the opportunity to get their project produced as a pilot with Cartoon Network Africa which will then premiere on Cartoon Network Africa and its digital platforms in 2019.