Huawei Consumer Business Group (CBG) has once again overtaken Apple and retained its second position as the leading smartphone company in shipment across the globe after Samsung.
Huawei managed to ship a total of 52 million handsets in quarter 3 while Samsung led the way by shipping 72.2 million handsets.
Apple came in third after shipping a total of 46.9 million handsets.
CEO of Huawei Consumer Business Group Richard Yu says the global shipment of their smartphone had exceeded 100 million by July 18, meaning the company is well positioned to hit the 200 million annual target.
“Huawei starts from and ends with end users. To satisfy and delight customers has always been the one thing Huawei-ers do every day,” Yu says.
According to IDC, smartphone vendors shipped 355.2 million units in quarter 3, down by 6 percent year over year, leading to a fourth-quarter loss, casting doubt on the smartphone market.
Apple is, however, the world’s most profitable smartphone company, has become the first private sector company to surpass the US$1 trillion in market value in early August.
Overall, China represents roughly one-third of the smartphone share, although it has experienced decline since quarter two 2017, and quarter three 2018 in the sixth quarter where the market sees contraction