East African Breweries Limited (EABL) launched a competition whose end product will be a new EABL logo.
The competition, which has been named ‘Got Skillz’, is meant to celebrate East Africa’s cultural diversity, colour and people and it is open to artists aged between 21 years of age and 25 years.
The competition, which was set to begin on Thursday, 27 June, will go through to 11th July. Artists will be required to submit their artistic interpretations of how the EABL logo will look like online.
One can enter the competition as an individual or as a group of up to four people. There will be a panel of judges to review the artistic submissions. They will be mainly looking at creativity, clarity of interpretation and originality of theme.
The winning team or individual will win a cash prize of 1 million shillings while the second and third placed will receive a cash prize of 500,000 and 300,000 shillings respectively.
To add on that, the top three will also have an opportunity to work with a team of talented creative and advertising experts from J.Walter Thompson Kenya, where they will finalize the new EABL logo interpretations.
EABL Marketing and Innovative Director Graham Villiers-Tuthill said that the company is doing this to ‘support creative arts in line with the company’s rich history in the region, reflecting its long association with the community’.
“We aim to craft a modern, dynamic logo that is up to date with the contemporary look and feel of the biggest consumer products company in East Africa,” he said.
Corporate Relations Director Eric Kiniti explained that they want to involve the emerging groups of potential but unemployed design artists, to provide them with an opportunity to use their talent to build a career.
“By providing the winner with a three-month mentorship program, we hope they can hone their skills so they can monetize their craft in future. We believe there’s no better way to walk that journey than to help create the corporate logo for EABL,” he added.