Absa Group Promises Maximum and Exciting Possibilities for Kenyan Customers

By Soko Directory Team / September 8, 2019




They say a journey of a thousand mile starts with one step. If you can, fly. If you can’t fly, run. If you can’t run, walk. If you can’t walk, then crawl. Do not stay stagnated in one place at a time. Always make sure that you are moving a step forward.

Change is inevitable. Nobody can resist change and succeed. Change is the only constant thing in the world. If you can’t flow with change, change flows with you. It is only through change that we know whether we are growing or still stagnated. Change is a story that tells the difference between human beings, things, and ideas about how they were in their original form.

Change comes in different forms. A change of a name is “change.” My name is Fredrick. If decide to call myself Juma and drop Fredrick, then people will say that I have “changed” my name. Change can also be in terms of service delivery. For instance, if a service provider decides to make their services better, then we can say that they have “changed.”

Not all change is positive. Some people can change from better to worse and some from worse to better. The fact is, the human mind can notice “negative change” than a “positive change.” People are always looking for positive change.

By June 2020, your good bank, the Barclays Bank of Kenya will no longer be known by the name “Barclays Bank” but Absa. The transition to Absa is already on course and is set to fully materialize by June 2020.

The transition can be summarized in a simple sentence: “Barclays Bank of Kenya is transitioning into Absa.” We can also say that Barclays Bank is changing its current name to Absa. Few things are bound to change during the transition. For instance:

  • The name will change to Absa
  • The corporate colors will change
  • The logo will change

What about the service? Will service delivery change? The answer is YES, service delivery will change for the better. Customers are set to witness an easier, faster and convenient banking tailored toward enhancing the customer experience.

The lender has, during the first half of 2019 sustained and recorded a strong financial performance as it grows to stamp its authority in Kenya’s financial sector.

“As we transition, we are pleased with the performance of our Kenyan business and are optimistic about the future,” said Absa, in a statement.

They say numbers don’t lie. Already, during the first half of 2019, Absa has invested 561 million shillings in key projects such as technology upgrades, branch modernization and as well as other key initiatives aimed at giving the customer the best.



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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