Local Brands Encouraged To Register For Buy Africa Build Africa

By Soko Directory Team / Published October 31, 2020 | 8:47 am





BCW Africa, Brand Leadership, Kantar, and Geopoll announced the launch of the Buy Africa Build Africa initiative to encourages local brands to adopt the approval for ‘made in Africa’ brands and to wear their local identity with pride.

In the ten years since the inception of the Brand Africa 100: Africa’s Best Brands survey and rankings, regarded as the most authoritative survey and analysis of brands on the continent, African brands have lagged their non-African counterparts.

Since a high of a 34% share in 2011 when the first survey was launched, African brands have dropped to an all-time low with just a 13% share of the Top 100 brands Africans admire in the 2020 survey.  Non-African brands accounted for 87% of the Top 100 brands.

“African brands have an important role to play in helping to build the image and competitiveness of the continent,” says Thebe Ikalafeng, Executive Head: Brand Leadership and Founder of Brand Africa 100.

Quoting the ‘How we made it in Africa survey’ of June 2017, Ikalafeng says, “63% of African respondents prefer to buy African brands whenever possible.

In the wake of COVID-19, there has been a shift in consumer values towards community and supporting local, which is likely to continue beyond the pandemic.

This provides fresh opportunities to invest in local brands, drive greater consciousness amongst consumers, and ultimately grow the number of African brands that Africans admire and that feature in the Brand Africa 100:  Africa’s Best Brands.”

#BuyAfricaBuildAfrica is aligned with and supports the African Union 2063 agenda for a united, peaceful, and prosperous Africa and the Africa Continental Free Trade Area Agreement (AfCFTA) goal to accelerate intra-African trade and boost Africa’s trading position in the global market.

“Local brands that have been in the Brand Africa 100 over the past 10 years are being encouraged to register on the platform and start displaying the logo in their marketing campaigns – as the pioneers that they are. The call also goes out to other African brands, of all sizes and across many industry sectors, to sign up and start wearing your local identity with pride,” says Karin Du Chenne, Kantar’s Chief Growth Officer – Africa and the Middle East.

“Consumers also have an important role to play in identifying, sharing about and supporting local brands because, by buying Africa we can build Africa – together,” she adds.

“Our teams of brand experts, research specialists, and communication professionals across the continent are the catalysts for this initiative, in the hope that many others will support it. We have collaborated on the Brand Africa 100 with Brand Leadership for some years now – so this takes our joint commitment to building brands in Africa one step further,” concludes Robyn de Villiers, BCW Africa Chairman, and CEO.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author






Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (261)
  • May 2021 (72)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (334)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (319)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (237)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (186)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950