By Aquiline Karobia
A marketing agency is an entity that helps customers and clients develop, manage, and implement marketing strategies to achieve their business goals.
To choose the best marketing agency in Kenya, you’ll need to understand exactly what they do and how their services will help your business.
Will digital marketing work for my business?
Every business of every nature can benefit significantly from digital marketing. Taking your business online is a mostly free and effective way to attract customers from every part of the world. With the right digital marketing strategy set in place, your business is bound to take off.
The best way to determine if digital marketing is working for your business is by tracking insights using analytics tools to check whether your efforts are bearing fruit. Start by tracking simple metrics such as likes, followers, and inquiries from online platforms.
How to choose the right digital marketing agency for your business?
Looking to start marketing your business online, or improving your online presence? Consider enlisting the services of a professional digital marketing agency.
Hiring a professional will help bring the desired results while you focus on other business functions.
There are several key things you need to consider when choosing a digital marketing agency:
Understand your needs
What digital marketing services does your business require? Do you already have an online presence that needs a revamp?
These are some of the questions you need to ask yourself before enlisting a digital marketing professional. Understanding your business goals and objectives will help you narrow down the exact digital marketing services that your business needs to grow.
Set a clear budget
How much are you willing to pay for digital marketing services and for how long?
Digital marketing companies work with different budgets, depending on their expertise and level of experience. Take some time to come up with an online marketing budget, then choose an agency based on said budget. A good digital marketing agency should be able to develop tailored solutions for different budgets.
Find an agency
Once you’ve established what digital marketing functions you need for your business, it’s time to go online and find a good agency. It’s as simple as googling the term “digital marketing agency near me,” and an array of results will appear. Browse through each company carefully and establish the ones you like. You could also ask for referrals from friends and family.
Look at their portfolio
Once you identify a potential digital marketing agency in Kenya that fits your budget, it’s important to conduct a thorough background check.
Most digital marketing agencies have websites where they have their portfolios. Go through their work, reviews, and recommendations, and then decide if their output and style of execution that fits your company goals.
Request for a proposal
Once you’ve identified digital marketing agencies that you are happy to potentially work with, reach out to them via call or email to express your interest in working with them. You should then request a proposal and decide whether their services and terms of engagement meet your needs.
Digital marketing strategy
A digital marketing strategy is a plan of action with specific goals that guide a company’s online marketing efforts. Having a digital marketing strategy ensures that your business is focusing the right resources towards the channels that will bring back the best results. Identify what aspects of digital marketing align best with your business goals and put effort into that.
Every company that has an online presence, whether big or small should have a strategy that guides their actions.
The most effective types of digital marketing avenues include:
Benefits of results-driven digital marketing campaigns
A digital marketing campaign is a specific action within your strategy that moves your business towards a specific goal. Most campaigns are time-bound, with a specific message and call to action.
For example, a clothing company that seeks to introduce a new design would need to curate a captivating campaign for that design.
Digital marketing campaigns are highly beneficial as they put your business right in front of your customer.
Outlined below are some benefits of digital marketing campaigns.
Putting your business online is very cost-effective and mostly free, that is if you are not paying for ads or talent. However, with just a few coins, you can set up ads on various platforms and get good results.
There are millions of users of digital media platforms who could be potential customers. Every action you take online is an opportunity to acquire a new audience. Digital marketing is a great way to put your business in front of millions of online users who might convert into paying customers.
Easy to track results
Measuring results from a digital marketing campaign is easy thanks to inbuilt analytics tools such as Facebook Insights and Google Analytics. Results and analytics are also real-time, therefore allowing you to adjust strategies accordingly.
An online presence acts as a portfolio by extension. Customers can see your products and services before making a purchase. They also get to see reviews from previous customers. With the right strategy, you can build an excellent online profile that attracts customers while assuring them of quality products and services.
Marketing agencies can be an important aspect of your business digital marketing campaign. You can easily scale up your sales and brand awareness by optimizing your business by using results-driven digital marketing strategies.