The year 2021 is finally here. Kenyans can finally breathe a sigh of relief after the melting away of the year 2020. To many Kenyans, the year 2020 goes down into the annals of history as the year that changed the whole world with a single pandemic that caused havoc all over.
In 2020, businesses shut down. Before Covid-19, the Kenya National Bureau of Statistics estimated that at least 1,000 SMEs were shutting down daily in Kenya. With the pandemic in place, the number of businesses closing shop is beyond comprehension.
During the same year, Kenyans lost their jobs en masse. KNBS puts the number of those who lost their jobs at 2,000,000. The World Bank, on the other hand, says more than 1.8 million Kenyans were driven into abject poverty by the Covid-19 pandemic.
It is obvious that the year 2020 was a messed-up both for individuals and businesses. It is a year that nobody would wish to encounter a replica ever again. As the year 2021 kicks off, what is in stock for Kenyans? What should Kenyans expect in terms of businesses and investments? Is there hope at the end of the tunnel?
Many Kenyans still feel the year 2021 might not be different given the numerous taxes that have already been imposed by the government. The Digital Services Tax (DST) is in place to affect online marketplaces while the Value Added Tax (VAT) has been taken back to 16 percent.
What business can Kenyans invest in and sail through 2021?
The Wines and Spirits
Despite the hard economic times brought about by the Covid-19 pandemic, not all sectors were hit hard in terms of doing business. The wines and spirits businesses were booming during the year and Kenyans were making a killing. The sale of alcoholic drinks was higher than before.
The government put in place a curfew that limited drinking hours for millions of Kenyans. But that could not stop Kenyans from watering their throats. The majority chose to buy their favorite drinks and took them home. The curfew never stopped the party from happening.
With the government urging Kenyans to embrace cashless forms of payments to reduce the risks of contracting Covid-19, online purchases of alcoholic drinks soared like never before. It is estimated that the online purchases of alcohol rose by 110 percent during the year.
Starting a bar, a club or a wines and spirits joint is still one of the most viable and profitable businesses in Kenya today. The business is easy to set up and run. What is more, it can be done both offline and online. All you need is to know what to stock.
Kenyans are always able and capable to drink and always willing to try out new drinks. If you are thinking of setting up any of the businesses, I would propose that you stock new brands such as Windhoek and let your customers try them out.
Why should you stock Windhoek?
Windhoek is a premium beer brewed in Namibia and distributed in Kenya by Kapari Limited, a company that is taking over the markets by storm.
The Windhoek brand has a rich history dating back to a century, having been brewed since 1920. It is a beer that moves down the throat with a pure coolness that brings both class and a sense of belonging.
What is more? The amazing Windhoek Beer is 100 percent pure. In other words, it is natural, brewed naturally by following all the laws of pure beer that have been in existence since time immemorial.
Windhoek is a brand that thrives on natural purity. The beer is defined as a destination brand; for both aspiring and discerning consumers.
Windhoek Beer is brewed following the philosophy of 100 percent pure beer, according to the German purity law of brewing (Reinheitsgebot), using only 3 ingredients:- Malted Barley; The golden grain that gives our beer its body and helps create the alcohol. Hops; which give the beer its distinctive bitter flavor and aroma and Water, which holds it all together. No additives, no preservatives.
The Purity Law way of brewing is more expensive and usually takes longer than alternative brewing methods with all the Malted Barley and hops imported from Europe from Purity Law approved suppliers. Windhoek Beer for the Kenyan market comes in 2 variants- Lager and Draught.
Currently, Kapari Limited is doing an availability campaign in over 1000 outlets in Nairobi. The company is also gifting giveaways for customers shopping for pure beer in the wines and spirits.