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Twitter Considers Charging Users For Special Content

BY Soko Directory Team · February 26, 2021 10:02 am

KEY POINTS

The top Twitter executives discussed Super Follows while charting goals and plans for the near future during the streamed presentation.

By Clinton Ochieng

As part of an economic model to diversify its revenue, Twitter said yesterday that it plans to offer a subscription service in which users would pay for special content from high-profile accounts.

The internationally popular social media platform announced the probable new Super Follows service at its annual investor meeting, as it searches for new revenue streams beyond targeted advertising.

The top Twitter executives discussed Super Follows while charting goals and plans for the near future during the streamed presentation.

Twitter currently makes money from adverts and promoted posts but it might be able to add additional revenue via the Super Follows transactions.

During the presentation, Super Follows was described as a way for Twitter audiences to financially support creators and receive newsletters, exclusive content and even virtual badges in exchange but Creative Strategies analyst Carolina Milanesi was not convinced people will be persuaded to pay for special content on Twitter.

Such a model makes sense for content on platforms like YouTube, where hours of expertise might be dedicated to producing entertaining videos, but it is debatable whether the same could be said for tweets on Twitter.

A timeline was not given for when Super Follows might become a feature but it is expected that the technology giant will make further announcements in the coming months.

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