Isuzu Celebrates Assembling Of 100,000 Vehicles Locally

By Soko Directory Team / Published July 20, 2021 | 8:03 am




KEY POINTS

Isuzu EA assembles and sells approximately 5,000 units of assorted trucks, buses, pickups, and SUVs annually, supported through an extensive dealer network across East Africa.  




Isuzu East Africa marked the production of its 100,000th vehicle to roll out of its assembly plant since the commencement of operations in 1977.

The largest commercial vehicle assembler in the region celebrated the milestone at a ceremony to unveil the vehicle held at its Nairobi assembly plant.

Speaking at the production milestone celebration, Isuzu EA Managing Director Rita Kavashe, explained that assembling the 100,000th vehicle was a demonstration of the huge vote of confidence that customers have in Isuzu products.

“Today, we are saying a big thank you to all our loyal customers over the years for helping us to reach this special milestone,” she said.

“As our way of saying Asante, we shall be announcing a raft of rewards for our customers over the next three months so that we can celebrate this milestone together,” added Rita.

The journey to this achievement began in 1975 when the Kenyan government saw the need to grow the manufacturing sector, to create opportunities for employment for citizens as well as sources of revenue for the government.

A joint venture between General Motors and the government led to the construction of an assembly plant on Mombasa Road, that commenced production of Isuzu trucks in 1977.

In 2017, the company changed its name to Isuzu East Africa following the acquisition of the General Motors stake by Isuzu Motors Japan.

The Isuzu EA Managing Director thanked customers, dealers, and staff for their contribution to keeping Isuzu’s reputation as a reliable and trusted logistics partner.

“We are greatly honored and very proud of the Isuzu fraternity that has supported the business to date and propelled us to the number one position in the market with 45.4% market share in 2020,” said Rita.

Isuzu EA assembles and sells approximately 5,000 units of assorted trucks, buses, pickups, and SUVs annually, supported through an extensive dealer network across East Africa.

The company has experienced a significant bounce back from the Covid-19 economic disruption with increased orders from customers in the agriculture sector, retail, distribution of fast-moving consumer goods, and last-mile deliveries of merchandise.

In 2020 Isuzu EA sold 4,340 units driven by strong demand from SME customers and the Government’s Covid-19 economic stimulus package.

The automotive sector was among the eight sectors selected for support with Ksh 600 million budgeted to purchase locally assembled vehicles.

Speaking at the ceremony to mark the Isuzu East Africa assembly milestone, the Director Ministry of Industrialization, Trade, and Enterprise Development Mr. George Makateto said that developing local assembly capacity would create additional quality jobs to the more than 5,000 already existing in Isuzu’s business value chain.

“The government is keen on growing local manufacturing which in 2020 contributed only 3.2% to the GDP, compared to accommodation and food which contributed 10.3 %,” he observed.

“I wish to congratulate Isuzu East Africa for achieving this key milestone and for consistently contributing to the growth of local motor vehicle assembly,” Mr. Makateto concluded.

 The production of the 100,000th vehicle by Isuzu East Africa reinforces the possibility of Kenya as a primary source of locally assembled vehicles for the Eastern African region.

Kenya’s three assembly plants have a combined potential output of 34,000 units per year but instead are producing a paltry 6,000 units, accounting for less than 20% of the production capacity.

The Kenya Motor Industry Association (KMIA) estimates that local assemblers operating at full capacity would create an additional 50,000 jobs and contribute over Ksh 50 billion in taxes every year.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2021
  • January 2021 (182)
  • February 2021 (227)
  • March 2021 (325)
  • April 2021 (260)
  • May 2021 (285)
  • June 2021 (274)
  • July 2021 (236)
  • 2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (334)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (233)
  • November 2020 (242)
  • December 2020 (187)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (319)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (237)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (186)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950