Ancestral Africa, is the largest platform that is the preferred channel for the exchange of premium goods and services in Africa has finally entered the Kenyan market with the promise of revolutionizing trade within and without the country.
According to the Chairman of Ancestral Africa, Mr. Ose Imoukhuede, Ancestral Africa was launched to help address the issue of access to African markets beyond domicile countries within the continent. It seems to be simpler to export goods out of Africa than within when the trade potential is US$ 1 billion.
“Over time, multidimensional dislocations have stymied the emergence of an integral and prosperous African collective. Experiences from the pandemic have shown the emergence of the new world; limited restrictions in movement of persons and goods,” said Mr. Ose.
According to Ancestral Africa, global e-commerce platforms with vast networks and aggregated distributors have significantly lowered the cost of buying goods across markets, with delivery times of between two (2) – fourteen (14) days at the click of a button.
“We are connecting producers and consumers of goods and services across Africa through technology-driven go-to-market information and expertise. The promise of Africa has throughout our history hovered above us almost like an ideal, something wished for but unattainable, whereas the African land space is variously blessed in resources and abundant talent to fulfill this promise,” said the Chairman.
Entrepreneurship is increasingly seen as a key to growth in Africa and trade is the only way that can open up the continent to harnessing its full potential.
This is one of the generators of employment opportunities in the continent, employing about 86 percent and contributing about 45 percent to GDP in most countries across Africa.
In Sub-Saharan Africa, for instance, SMEs are one of the biggest formal employers. According to the African Development Bank, 22 percent of Africa’s working population are starting businesses. In as much as this potential is promising, entrepreneurs in Africa continue to face immense challenges.