Naivas Opens A New Outlet At Shell-Express Uthiru

Local retailer Naivas Supermarket opened a new outlet at Shell-Express Uthiru located along Waiyaki Way Road. This brings the retailer’s number of operating outlets countrywide to 91.

It also comes a month after the retailer opened five new outlets at Meru’s Greenwood City Mall, Kahawa Sukari Junction, Ruai town, Parkland’s Boardwalk Mall, and, Nairobi West Shopping Centre in Nairobi West.

Naivas has significantly showcased its rapid expansion in 2022 as it closes the year with 12 new outlets. The opening of Uthiru’s new can be attributed to the Urge to increase its presence in new regions that the retailer had not tapped into hence offering a convenient shopping experience to customers.

Naivas might have reached this decision due to the bid to fill the market gap left by exiting retailers in the Uthiru like Tuskys, the strategic location of the outlet along the busy Waiyaki Way which connects to Nakuru enhancing its customer base, and accessibility to the store.

The continuous urge to stay ahead of the competition and retain a superior position in the market compared to other retailers like Carrefour and QuickMart, and, Increased access to financial strength following the sale of a 40.0 percent stake worth Kshs 18.3 bn to a consortium comprising IBL Group and other firms such as DEG Group and Proparco.

The retail industry in Kenya has been experiencing considerable growth as both local and international retailers strive for control of the Kenyan market, thus enhancing the sector’s performance.

However, the performance of the retail sector is being hindered by the fast-evolving e-commerce sector and the overabundance of retail space at approximately 3.0 mn SQFT in the NMA retail sector and 1.7 mn SQFT in the Kenyan retail sector excluding NMA, which affects the occupancy rates and total return to investors in the property market.