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The Power of Patience, Self-Control, And Consistency: Essential Traits For Entrepreneurs To Succeed In Kenya

BY Steve Biko Wafula · March 29, 2023 09:03 am

KEY POINTS

Self-control is essential for entrepreneurs in Kenya because it helps them make better decisions and avoid impulsive actions that can harm their businesses. For example, an entrepreneur may face a situation where they have to choose between immediate profits or long-term gains.

KEY TAKEAWAYS

Self-discipline is crucial for entrepreneurs in Kenya because it helps them stay focused on their goals and take consistent action to achieve them. Entrepreneurs need to be disciplined with their time and resources and avoid distractions that can derail their progress. 

Entrepreneurship is not an easy path, especially in a country like Kenya, where the business environment is often challenging. However, with the right set of traits, entrepreneurs can overcome obstacles and achieve success.

Patience, self-control, self-discipline, consistency, focus, and integrity are essential traits that can help entrepreneurs succeed in Kenya. In this article, we will explore these traits in detail and provide examples of how they can make a significant difference in an entrepreneur’s journey.

Patience is a critical trait for entrepreneurs in Kenya. The business environment in Kenya can be frustrating, and it often takes longer than expected to achieve results. Entrepreneurs need to be patient and persistent in their efforts, even when things are not going according to plan. For example, if an entrepreneur is starting a business that requires permits or licenses, it can take months or even years to obtain them. Without patience, entrepreneurs may give up, but with patience, they can keep pushing forward until they achieve their goals.

Self-control is another essential trait for entrepreneurs in Kenya. Self-control helps entrepreneurs make better decisions and avoid impulsive actions that can harm their businesses. For instance, an entrepreneur may face a situation where they have to choose between immediate profits or long-term gains. Without self-control, they may choose the former, but with self-control, they can choose the latter, which is more beneficial for their business.

Self-discipline is crucial for entrepreneurs in Kenya because it helps them stay focused on their goals and take consistent action to achieve them. Entrepreneurs need to be disciplined with their time and resources and avoid distractions that can derail their progress. For example, an entrepreneur may have to work long hours or sacrifice personal time to achieve their goals. Without self-discipline, they may not be able to make these sacrifices, which can hinder their success.

Consistency is another critical trait for entrepreneurs in Kenya. Consistency means doing the right things repeatedly until they become habits that lead to success. Consistent actions create momentum and help entrepreneurs build their businesses over time. For example, an entrepreneur may have to consistently market their products or services to attract new customers. Without consistency, the entrepreneur may not be able to attract enough customers to sustain their business.

Focus is essential for entrepreneurs in Kenya because it helps them stay on track and avoid distractions. Entrepreneurs need to be clear about their goals and prioritize their activities accordingly. For example, an entrepreneur may have to focus on one product or service until it becomes profitable before diversifying into other areas. Without focus, entrepreneurs may spread themselves too thin and fail to achieve their goals.

Integrity is an essential trait for entrepreneurs in Kenya because it helps them build trust and credibility with their customers and partners. Entrepreneurs need to be honest, transparent, and ethical in their business practices. For example, an entrepreneur may have to choose between making a quick profit or treating their customers fairly. Without integrity, the entrepreneur may choose the former, which can harm their reputation and lead to business failure.

Entrepreneurs who possess these traits are more likely to succeed in Kenya. Let’s take a closer look at how each trait can make a significant difference in an entrepreneur’s journey.

Patience:

Patience is vital in a country like Kenya because the business environment can be slow-moving and unpredictable. For example, if an entrepreneur is starting a business that requires permits or licenses, it can take months or even years to obtain them. Without patience, entrepreneurs may become frustrated and give up, but with patience, they can keep pushing forward until they achieve their goals.

Another example is the process of building relationships with customers, partners, and stakeholders. In Kenya,

building relationships takes time and requires patience. Entrepreneurs who are patient can build long-lasting relationships that can lead to business success.

Self-Control:

Self-control is essential for entrepreneurs in Kenya because it helps them make better decisions and avoid impulsive actions that can harm their businesses. For example, an entrepreneur may face a situation where they have to choose between immediate profits or long-term gains. Without self-control, they may choose the former, but with self-control, they can choose the latter, which is more beneficial for their business.

Another example is managing finances. Entrepreneurs who have self-control can avoid overspending or taking on too much debt, which can lead to financial difficulties. Self-control helps entrepreneurs make rational decisions based on their long-term goals and objectives.

Self-Discipline:

Self-discipline is crucial for entrepreneurs in Kenya because it helps them stay focused on their goals and take consistent action to achieve them. Entrepreneurs need to be disciplined with their time and resources, and avoid distractions that can derail their progress. For example, an entrepreneur may have to work long hours or sacrifice personal time to achieve their goals. Without self-discipline, they may not be able to make these sacrifices, which can hinder their success.

Another example is setting and achieving goals. Entrepreneurs who are self-disciplined can set specific and measurable goals and take consistent action to achieve them. They can break down their goals into smaller tasks and work on them daily, which can help them make progress toward their goals.

Consistency:

Consistency is crucial in entrepreneurship because it is the foundation for building a successful and sustainable business. Without consistency, entrepreneurs cannot create a reliable brand image or a loyal customer base. For instance, the famous entrepreneur and founder of McDonald’s, Ray Kroc, was known for his consistent approach to business.

He believed that consistency was key to McDonald’s success and insisted on strict adherence to the company’s operating procedures. This consistency allowed McDonald’s to create a uniform and efficient system of food preparation and service, leading to its global dominance in the fast-food industry.

Similarly, Elon Musk, the founder of Tesla and SpaceX, is renowned for his consistent work ethic and unwavering commitment to his vision. Despite facing numerous setbacks and challenges, Musk has remained consistent in his pursuit of innovation and progress, which has propelled his companies to the forefront of their respective industries. In conclusion, consistency is essential for entrepreneurs to establish their brand, build customer loyalty, and achieve long-term success.

Focus:

Focus is crucial in entrepreneurship because it allows entrepreneurs to concentrate their efforts and resources on achieving their goals, overcoming obstacles, and maximizing their chances of success. Without focus, entrepreneurs risk spreading themselves too thin, losing sight of their objectives, and missing opportunities. For example, Steve Jobs, the co-founder of Apple Inc., was known for his laser-like focus on creating innovative products that would revolutionize the tech industry.

He famously reduced Apple’s product line from over 350 products to just a handful, enabling the company to focus on producing a few exceptional products rather than many mediocre ones. Another example is Sara Blakely, the founder of Spanx, who focused relentlessly on perfecting her revolutionary product before launching it to the market. Her focus on creating a high-quality product that solved a real problem led to Spanx becoming a billion-dollar company. In conclusion, the focus is critical for entrepreneurs to achieve their goals, create value, and build successful companies that make a lasting impact.

Integrity:

Integrity is crucial in entrepreneurship because it builds trust, credibility, and a positive reputation. Entrepreneurs who act with integrity are more likely to attract loyal customers, gain the respect of their peers, and establish strong relationships with their stakeholders. For instance, Warren Buffett, one of the most successful investors and entrepreneurs of all time, is known for his unwavering commitment to integrity in business. He believes that integrity is the foundation of a successful company and only invests in businesses run by people with a high level of integrity.

Another example is Anita Roddick, the founder of The Body Shop, who built her company on a foundation of ethical values and principles. She was an early advocate for ethical business practices, including using environmentally friendly and cruelty-free ingredients, and championed causes such as fair trade and social responsibility. Her commitment to integrity and ethical business practices helped The Body Shop become a global brand and a leader in the beauty industry. In conclusion, integrity is essential for entrepreneurs to build trust, create a positive reputation, and succeed in the long term.

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Steve Biko is the CEO OF Soko Directory and the founder of Hidalgo Group of Companies. Steve is currently developing his career in law, finance, entrepreneurship and digital consultancy; and has been implementing consultancy assignments for client organizations comprising of trainings besides capacity building in entrepreneurial matters. He can be reached on: +254 20 510 1124 or Email: info@sokodirectory.com

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