Trustees Urged To Prioritize The Younger Generation In Growing The Retirement Benefit Sector

In a move to address the pressing challenges facing the retirement benefit schemes, trustees have been urged to shift their focus towards the younger generation.
Speaking during the opening ceremony of the Zamara 2023 trustees convention, the Director at the School of Pension and Retirement Studies, Dr. Edward Odundo highlighted the importance of early planning. “The younger members of the workforce that is today the larger component membership of retirement benefit schemes is notorious for not being very focused on many things long term such as preparing and saving for future retirement. They want to live for the here and now and not for tomorrow,” he said.
“This represents a challenge we must rise to as a society and as a sector. There are no alternatives to savings. We cannot innovate ourselves out of the need to save for our future needs. Savings requires that we put aside the lure of instant gratification. This is a battle we must be ready to fight and win today so that we can face the challenges tomorrow will bring”, Dr. Odundo said, adding, “Our collective responsibility is to empower and educate the younger generation about the significance of long-term financial planning, which includes retirement savings.”
To address this issue, a collaborative effort is required from parents, employers, trustees, and other stakeholders. A multi-pronged approach is needed to create better awareness and develop effective strategies for incentivizing savings among the young population. The growing temptation of instant gratification must be countered, as savings require individuals to set aside the lure of short-term pleasures.
On his part, James Olubayi, Executive Director, Zamara said that the need for savings is universal, and without proper planning and engagement, the younger generation may face uncertain financial futures. This concern underscores a critical challenge that both society and the retirement benefit sector must tackle head-on.
“The retirement benefits sector is at a pivotal juncture, and it must adapt to the evolving needs and attitudes of its membership base. Trustees have a critical role to play in steering the course toward a secure and prosperous retirement for all members, regardless of age. The time to act is now,” he said.
The second such conference held this year by Zamara seeks to chart a course towards advancing pension solutions that are not only robust but also resilient, capable of withstanding the tests of time. Themed, safeguarding futures advancing pension solutions, the conference taking place over the next three days will see industry players dig into trends and insights on pension adequacy, investment, and contributions, and share the progress of the industry in Kenya.
The conference also provided a platform for experts as well as major industry players to network, and share experiences on the emerging trends and happenings within the pension sector which has witnessed a noticeable growth to the level of Sh 1.7 trillion with a contributor population of 4.3 million, representing a coverage of 26 percent of the working population.
Read Also: The Lonely Path Of Retirement Where Money Is The Only Friend
About Soko Directory Team
Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory
- January 2026 (220)
- February 2026 (243)
- March 2026 (237)
- January 2025 (119)
- February 2025 (191)
- March 2025 (212)
- April 2025 (193)
- May 2025 (161)
- June 2025 (157)
- July 2025 (227)
- August 2025 (211)
- September 2025 (270)
- October 2025 (297)
- November 2025 (230)
- December 2025 (219)
- January 2024 (238)
- February 2024 (227)
- March 2024 (190)
- April 2024 (133)
- May 2024 (157)
- June 2024 (145)
- July 2024 (136)
- August 2024 (154)
- September 2024 (212)
- October 2024 (255)
- November 2024 (196)
- December 2024 (143)
- January 2023 (182)
- February 2023 (203)
- March 2023 (322)
- April 2023 (297)
- May 2023 (267)
- June 2023 (214)
- July 2023 (212)
- August 2023 (257)
- September 2023 (237)
- October 2023 (264)
- November 2023 (286)
- December 2023 (177)
- January 2022 (293)
- February 2022 (329)
- March 2022 (358)
- April 2022 (292)
- May 2022 (271)
- June 2022 (232)
- July 2022 (278)
- August 2022 (253)
- September 2022 (246)
- October 2022 (196)
- November 2022 (232)
- December 2022 (167)
- January 2021 (182)
- February 2021 (227)
- March 2021 (325)
- April 2021 (259)
- May 2021 (285)
- June 2021 (272)
- July 2021 (277)
- August 2021 (232)
- September 2021 (271)
- October 2021 (304)
- November 2021 (364)
- December 2021 (249)
- January 2020 (272)
- February 2020 (310)
- March 2020 (390)
- April 2020 (321)
- May 2020 (335)
- June 2020 (327)
- July 2020 (333)
- August 2020 (276)
- September 2020 (214)
- October 2020 (233)
- November 2020 (242)
- December 2020 (187)
- January 2019 (251)
- February 2019 (215)
- March 2019 (283)
- April 2019 (254)
- May 2019 (269)
- June 2019 (249)
- July 2019 (335)
- August 2019 (293)
- September 2019 (306)
- October 2019 (313)
- November 2019 (362)
- December 2019 (318)
- January 2018 (291)
- February 2018 (213)
- March 2018 (275)
- April 2018 (223)
- May 2018 (235)
- June 2018 (176)
- July 2018 (256)
- August 2018 (247)
- September 2018 (255)
- October 2018 (282)
- November 2018 (282)
- December 2018 (184)
- January 2017 (183)
- February 2017 (194)
- March 2017 (207)
- April 2017 (104)
- May 2017 (169)
- June 2017 (205)
- July 2017 (189)
- August 2017 (195)
- September 2017 (186)
- October 2017 (235)
- November 2017 (253)
- December 2017 (266)
- January 2016 (164)
- February 2016 (165)
- March 2016 (189)
- April 2016 (143)
- May 2016 (245)
- June 2016 (182)
- July 2016 (271)
- August 2016 (247)
- September 2016 (233)
- October 2016 (191)
- November 2016 (243)
- December 2016 (153)
- January 2015 (1)
- February 2015 (4)
- March 2015 (164)
- April 2015 (107)
- May 2015 (116)
- June 2015 (119)
- July 2015 (145)
- August 2015 (157)
- September 2015 (186)
- October 2015 (169)
- November 2015 (173)
- December 2015 (205)
- March 2014 (2)
- March 2013 (10)
- June 2013 (1)
- March 2012 (7)
- April 2012 (15)
- May 2012 (1)
- July 2012 (1)
- August 2012 (4)
- October 2012 (2)
- November 2012 (2)
- December 2012 (1)
