How LG’s New InstaView Bottom Freezer Fridge Helps Families Save Money

LG Electronics (LG) East Africa has introduced the LG InstaView Bottom Freezer refrigerator to the Kenyan market, presenting it as a practical solution to food waste, one of the region’s most pressing challenges.

At the launch event in Nairobi, Donghun Lee, President of LG East Africa, described the new refrigerator as a product designed with African households in mind, where high electricity costs and power outages often limit access to reliable refrigeration.

Studies show that nearly 40 percent of the food produced on the continent is lost before it reaches the table, with inadequate storage cited as a key factor.

“This product is a response to the realities of African families who need food to last longer and who must be conscious of their energy use. It keeps groceries fresher for up to seven days and consumes less power than its other brand equivalents, helping reduce waste and deliver more value for every shilling spent,” Lee said.

The new 349-litre model incorporates LG’s InstaView panel, which lights up the interior with two knocks, allowing users to check contents without opening the door and losing cold air. Other innovations include advanced cooling technologies that maintain even temperatures across every shelf, a Smart Inverter Compressor that lowers energy consumption while enhancing durability, and full integration with the LG ThinQ app, which enables remote monitoring and maintenance alerts.

For LG, the launch is both an expansion of its product line and a statement of intent.

“Innovation is only meaningful when it makes life better. This product is a direct reflection of that philosophy by combining functionality, style, and sustainability,” said Jane Kariuki, the Head of Marketing at LG East Africa.”

The LG InstaView Bottom Freezer refrigerator, which carries ENERGY STAR certification, is designed to ensure that every hour it runs, it does so with less strain on both grid and off-grid power supplies.

It also blends into modern kitchens while addressing the practical needs of families who must stretch the value of their groceries. At a time when food prices remain high and power costs weigh heavily on household budgets, the refrigerator offers a way to conserve both. By minimizing temperature fluctuations and keeping produce fresh for days longer, it helps reduce the waste that so often forces families to throw away what they cannot consume in time. For many households, this means better food security and the reassurance that modern living can coexist with responsible energy use.

The LG InstaView Bottom Freezer Refrigerator is now available for purchase at LG/Opalnet brandshops, partner outlets like Hotpoint Appliances, and leading supermarkets countrywide.

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