Is Life Insurance Competing With Your Investments?

People ask: “Should I buy life insurance or invest the money instead?” Wrong question. You’re comparing tools that serve entirely different purposes.

Here’s what investments do: grow your wealth over time. Put money in, hopefully get more money out. Markets reward patience and long-term thinking.

Here’s what life insurance does: it delivers guaranteed money instantly when one dies. No market timing. No, hoping the numbers work out.

The Reality Check

Imagine you’re investing Sh1,000 a month. After a year, tragedy strikes. Your family gets around Sh12,000 plus whatever growth occurred. Now imagine that same scenario with life insurance – your family receives Sh2 million immediately.

Which one makes a real difference when it matters most?

Why Smart Money Uses Both

Life insurance is the cheapest access to capital you can get. Consider this: an average 40-year-old pays about Sh65,000 over 10 years in premiums and secures a payout nearing Sh3 million. No investment can replicate that kind of certainty and scale.

The strategic play is simple: Use life insurance to handle the catastrophic risk, then invest everything else for growth. Different problems require different tools.

Beyond Family Protection

Life insurance covers the debts that don’t disappear when you do: home loans, car loans, business loans. Banks don’t pause collections during family tragedies.

If you own property or significant assets, there’s another problem most people ignore: taxes. When you pass away, tax obligations can force your estate to sell valuable assets at terrible times just to cover costs. Life insurance provides the cash to avoid these fire sales, preserving your legacy’s true value.

The Bottom Line

Stop treating this as an either/or decision. Life insurance guarantees baseline protection for catastrophic scenarios. Investments build long-term wealth. You need both, working together, handling the risks they’re designed for.

The question isn’t whether to choose insurance or investments. The question is whether you’re properly protected while you build wealth.

Read Also: Top 5 Factors That Influence Your Life Insurance Premium

The writer is Liberty Kenya Group Chief Executive Officer, Kieran Godden