62% Of Kenyans Are Listening To Heartbreak Songs On Spotify

Valentine’s Day in Kenya reflects love that once existed, and the space it left behind. What was once a loud performance of love, flowers, reservations, and carefully curated Instagram posts has softened into something more realistic. Today, Valentine’s Day arrives less as a declaration and more as a reminder. Not everyone is in love, and not everyone wants to be. Sometimes, music becomes the safest place to return to a love that once was felt, and to process what was lost along the way.

Listening data reflects this shift clearly. Between 2023 and 2025, heartbreak listening in Kenya grew by 62%, and love listening went up by more than 80%. In other words, while roses were being exchanged, Kenyans were also pressing play on something considerably less optimistic, and feeling seen. In addition, playlists created between January 1 2026 and February 4 2026, grew by 58% as listeners pre-game their hearts for the highs, lows, and awkward in-betweens of the season.

Young, emotional and online Valentine’s Day in Kenya is Gen Z’s curated season of emotion, with Nairobi playlists cycling from rap to romance, sometimes within the same hour. The most emotionally invested (and heartbroken) are the 0-29 age group, who navigate “situationships with no official ending” via dedicated playlists. Love song streaming is up 84% since 2023, proving love and heartbreak run on parallel tracks. Pre-Valentine’s data shows Gen Z created 78% of “simp” playlists, 89% of rizz playlist and 92% of “yearn” playlists on Spotify.

Their soundtrack of choice is telling. Billie Eilish, Lord Huron and Tate McRae lead the moment, offering songs that sit quietly with sadness instead of trying to solve it. These aren’t breakup anthems you scream in traffic. They are the kind you play with your phone face down, pretending you’re “just listening to music.”

Heartbreak, a shared experience  Contrary to expectation, heartbreak in Kenya does not belong to one gender. Streaming splits almost evenly between women and men, with 51% of heartbreak streams coming from females and 47% from males, with love listening showing the same balance. It turns out emotional processing is not a niche interest; it’s a shared one. Valentine’s, it seems, has become the one time of year when everyone is allowed to feel something without having to explain it. No captions required.

Love still exists, it’s just more careful now Love hasn’t left the building; it’s simply arrived earlier and sat near the back. Among slightly older listeners, Valentine’s sounds calmer. Quiet Storm and Vocal Jazz in 2026, as the top-streamed genres take centre stage. Quiet storm was the most-streamed genre ahead of Valentine’s Day in 2026, suggesting that romance is still present, just approached with fewer grand gestures and more intention. Locally, Bien’s Chikwere leads love listening, reminding us that when Kenyans do choose romance, they prefer it to be familiar and unforced. Internationally, the return of Céline Dion and Westlife suggests something else entirely: when feelings get complicated, people reach for music that already knows how the story ends. Planning for Feelings

Playlist creation during Valentine’s season, globally, has grown nearly four times over the past three years, with activity starting well before February 14. Playlist creation influenced by Galentine’s increased by 389% over three years between 2022 and 2025, averaging a 71% year-on-year growth. This is not casual behaviour. Kenyans are planning their emotions in advance, curating soundtracks for love, for heartbreak, or pretending they’re fine. Valentine’s has become less about the day itself and more about having the right music ready, just in case.

Podcast, sharing and blending Podcasts give context when lyrics alone can’t explain feelings. On February 14, 2025, with Julia Gaitho’s So This Is Love leading the way, Episode 86: SOuLMaTe from The97sPodcast became the most-streamed. The most blended track in Kenya on Valentine’s Day in 2025 was Cry for me by The Weeknd.

Valentine’s Day, reimagined. Taken together, the data suggest a cultural shift that feels both subtle and deeply human. Valentine’s Day in Kenya has become less about proving love and more about understanding it, or, in some cases, politely releasing it. In a season once defined by certainty, Kenyans are choosing reflection. And if that reflection happens to come with a very well-curated playlist, even better. Valentine’s Day in Nairobi is no longer a single day of flowers and chocolates. It’s a multi-week emotional season, starting in early January and peaking just before the actual day.

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