LOOP DFS Advances Sport-driven Sustainability With Tree-planting Initiative In Naivasha

LOOP DFS planted 3000 indigenous and adaptive trees at Flamingo Farm in Naivasha, marking a significant milestone in the company’s commitment to environmental sustainability, ecosystem restoration, and long-term climate resilience.

The initiative forms part of LOOP’s broader sustainability agenda embedded within the LOOP Safari Gravel Series, where tree planting has become a defining feature of each edition. Through this approach, LOOP is ensuring that every event leaves a lasting positive impact on the communities and natural landscapes that host it.

Speaking during the event, LOOP DFS CEO Eric Muriuki said, “Our tree-planting initiative within the Gravel Series reflects LOOP’s commitment to integrating sustainability into everything we do. By bringing together sport, community, and environmental action through the LOOP Safari Gravel Series, we are not only creating memorable experiences but also taking deliberate steps to restore ecosystems and protect biodiversity.”

A Hell’s Gate representative welcomed the initiative, saying, “Partnerships like this are essential to restoring our landscapes and protecting the ecosystems that sustain local communities. By planting indigenous and adaptive trees, this initiative will support biodiversity, strengthen climate resilience, and contribute to the long-term health of the Naivasha environment.”

The exercise was held alongside the second leg of the LOOP Gravel Series 2026, which drew more than 2,000 participants, including 850 cyclists, spectators, partners, and community members, reflecting strong collective engagement. The initiative was delivered in collaboration with Hell’s Gate management, a key partner in supporting conservation efforts within the Naivasha ecosystem.

The trees were planted across Flamingo Farm in Naivasha. The 3000 indigenous and adaptive tree species planted include Odo, Olive, Neem, Croton, Acacia, Melia azedarach, and Syzygium. These species were selected for their suitability to local conditions, their ability to support biodiversity, and their contribution to ecosystem restoration, soil health, and long-term survival in the area.

This tree-planting initiative is expected to enhance biodiversity by creating habitats for birds, insects, and other wildlife, while supporting ecosystem restoration and landscape rehabilitation. It will also contribute meaningfully to carbon sequestration and broader climate action efforts, with the full impact becoming more visible as the trees mature and establish themselves within the ecosystem.

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