Mitsumi Expands Into India, Iraq And Morocco

Technology distributor Mitsumi Distribution has announced its expansion into India, Iraq and Morocco, significantly broadening its footprint across some of the world’s fastest-growing digital economies and reinforcing its position as a leading technology distribution partner across emerging markets.

The expansion, unveiled during GITEX Kenya 2026 in Nairobi, marks one of the company’s most significant growth milestones to date and comes at a time when demand for artificial intelligence, cloud computing, cybersecurity and enterprise technology solutions is accelerating across Africa, the Middle East and Asia. By entering the three new markets, Mitsumi is positioning itself to capitalize on growing investments in digital infrastructure and increasing demand for advanced business technologies.

“Our expansion into India, Iraq and Morocco is a strategic investment in markets that are demonstrating strong demand for digital infrastructure and enterprise technologies,” said Jagat Shah, Chairman and CEO of Mitsumi Distribution. “These markets present significant opportunities for technology vendors, channel partners and businesses seeking to accelerate their digital transformation journeys. Our role is to bridge that gap by providing world class technologies, local expertise and robust distribution networks.”

The move strengthens Mitsumi’s ability to support multinational technology vendors seeking entry into high growth markets while enabling businesses to access innovative solutions that improve productivity, efficiency and competitiveness. It also enhances the company’s role as a critical link between global technology manufacturers and local channel partners.

Alongside the market expansion, Mitsumi announced new distribution partnerships with PRAMA across India and East Africa and Targus in India, further strengthening its enterprise and mobility solutions portfolio. The company also expanded the reach of several global technology brands within its network, including Nothing and Fujifilm in East Africa, Acer and AOC Philips in India, Lenovo across the Gulf Cooperation Council region and an expanded PNY distribution agreement across Africa to support growing demand for Nvidia powered artificial intelligence infrastructure.

Together, these developments underscore Mitsumi’s strategy of building a comprehensive technology ecosystem that delivers greater value to vendors, channel partners and enterprise customers. The expanded portfolio provides businesses across emerging markets with greater access to technologies that are increasingly shaping the future of commerce, industry and public services.

The expansion comes as organizations across developing economies accelerate investments in digital transformation, cybersecurity, cloud adoption and data driven technologies. While technology adoption rates continue to improve across Africa and other emerging regions, significant opportunities remain to expand access to enterprise solutions and digital infrastructure. Mitsumi believes its growing regional presence and deep channel expertise place it in a strong position to help close this gap.

“What makes this expansion particularly important is the opportunity it creates for our partners and customers,” said Mitesh Shah, Co Chairman and Managing Director of Mitsumi Distribution. “Every new market and every new partnership expands access to technology, strengthens our ecosystem and creates new avenues for growth. We are building a platform that connects global innovation with local market opportunities.”

Founded in Kenya, Mitsumi has grown into one of the region’s leading value-added technology distributors, representing more than 45 global brands across 36 countries. Its portfolio spans artificial intelligence, cloud services, cybersecurity, enterprise infrastructure, software solutions and managed services, serving businesses across Africa, the Middle East and India.

With its latest expansion, Mitsumi is accelerating its ambition to become a leading technology enablement platform across emerging markets, connecting global technology providers with businesses seeking to modernize, scale and compete in an increasingly digital economy. The move signals confidence in the long-term growth potential of emerging markets and reinforces the company’s commitment to driving technology adoption and economic transformation across the regions it serves.

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