Creative Industries Vital to Kenya’s Economy –KAM CEO

At the UN Global Compact Summit that was held in New York last month, we looked at how to move the Sustainable Development Goals (SDGs) from conference halls into real life scenarios that would impact lives in real time and drive participation from diverse demographics.

The “Next generation is now” discussion specifically looked at how the youth can take a lead in driving SDGs in a bid to promote inclusive and sustainable economic growth. I strongly believe that, because we as a continent is going through a demographic transition, this is the perfect time for the youth to take a more prominent role in shaping our economic trajectory.

East Asia has always been used as an outstanding example of rapid economic progress into industrialisation in what is commonly referred to as T e East Asian Miracle.

It is worth noting that, of the various factors credited for this, the rapid snowballing of human capital, comprised mainly of the youth, is cited as one of the key engines for the Miracle. T is translated into an increased life expectancy for eight countries, significant improvement in human welfare and a drastic reduction of poverty.

Read: KAM Announces Top Woman Manufacturer as New Chair

According to the World Bank, poverty reduced from “58 per cent in 1960 to 17 per cent in 1990 in Indonesia and from 37 per cent to less than five per cent in Malaysia during the same period.”

These remarkable statistics came about as a result of East Asia’s prudence in taking advantage of its demographic dividend at the right moment. T e demographic dividend has been described as a “window” of 30 years in which there’s increased life expectancy for the working-age population, and consequently reduced spending on dependents. Many African countries are in that space now and if we strike while the iron is hot, we are guaranteed a sustainable future for many generations to come.

Economists have projected that because demographics can contribute to 15 per cent of the GDP, it is likely that if we take advantage of this window, our poverty rate will reduce significantly resulting in approximately 40 million people being less impoverished. This will set the stage for Africa to establish itself as key player in future global markets. To achieve this, we need to embark on aggressive strategies to formulate strong policies and frameworks that will tap into and sustain the potential of our demographic dividend.

Read: Capping Interest Rates Not good for Industrial Sector

The first step is to create a support system for efforts that foster human capital accumulation and job creation. At the moment it seems that productive jobs with huge potential are nested within the creative economy. Even when looking at how we can take industrialisation to the next level, we are doing this on the wheel of the innovations emerging from the creative industries such as fashion, arts, cosmetics and many more.

Presently, the creatives are facing numerous challenges with regard to defining their businesses and gaining acceptance from traditional sectors as valid investments.

Due to this, a significant number of them fall in the informal sector bracket which has little or no access to social protection which this impacts their ability to thrive. It means they cannot, for instance, lobby for favourable policies to trade across borders, neither can they attract long-term investors.

These challenges do nothing to reward and cultivate dynamic entrepreneurship, the kind that will see us increase our competitiveness and the value of our local markets. We are, therefore, compromising the ability of our working-age population to deliver to us our own Miracle.

Formalising these businesses in a way that does not compromise their creative nature is a quick way to grow creative industries and prop them to benefit from trade agreements that target SMEs. A good example is the African Growth and Opportunities Act that guarantees market access for local products to the US market, which presents endless possibilities in job creation and the growth of diverse value chains.

The writer is the CEO of the Kenya Association of Manufacturers and the local representative for Global Compact Network in Kenya.