Watu Simu Hits A Million-Devices Sold Milestone

Pan African asset finance solutions provider Watu has scored a milestone by selling more than one million mobile devices in the Kenyan market. 

Through its Watu Simu subsidiary and in partnership with device manufacturers such as Samsung Mobile, the firm achieved a rare feat by financing the purchase of smartphone devices for its millionth customer at the end of October. 

Speaking when he confirmed the milestone, Watu Simu’s Head of Growth, Mr Kevin Michuki, said the firm had successfully retained its millionth customer just 23 months after entering the mobile devices asset finance market. 

He said the firm is actively working to bridge the digital divide in Kenya and Tanzania by financing the acquisition of quality smartphone devices for diverse clients. With average smartphone device costs ranging between Ksh 45,000 and Ksh 80,000, Watu Simu solutions are handy for discerning customers seeking to acquire quality devices to power their economic production ventures. 

“At Watu Simu, we are celebrating this millionth customer milestone as it confirms the growing demand for sustainable financing models such as Buy Now, Pay Later products in the race to bridge the digital divide,” Mr Michuki explained. 

He added, “Our customer base data confirms that most devices acquired have been deployed in active economic production sectors. More than 70% of our clients are involved in digital enterprises, including ride-hailing, online delivery and marketplaces, among other gigs that require smartphones for efficient operations.” 

Beyond Kenya and Tanzania, Watu Credit has more than 1.5 million mobile device customers, becoming the fastest-growing smartphone financier in sub-Saharan Africa. 

Significantly powered by smartphone use, a recent report by the GSMA confirms that Kenya’s digital economy will contribute KSH 662 billion to GDP by 2028. The report, Driving Digital Transformation of the Economy in Kenya, projects that this growth, driven by strategic policy reforms, will accelerate digitalisation in critical sectors such as agriculture, manufacturing, transport, and trade. The report also forecasts the creation of 300,000 new jobs and increased tax revenues by KSH 150 billion.  

According to a Communications Authority of Kenya Report, the country’s telecommunications subsector experienced significant growth during the 2023/24 Financial Year, attributed to the expansion of telecom infrastructure and increased adoption of smartphone services.

The latest CA Fourth Quarter Sector Statistics Report for the Financial Year 2023/2024 (1st April—30th June 2024) indicates that at the end of the referenced period, the total number of mobile phone devices connected to mobile networks was 66.1 million, with a penetration rate of 128.3 per cent. The penetration rates for smartphones and feature phones were 68.3 and 59.9 per cent, respectively. 

The CA Fourth Quarter Sector Statistics Report notes that feature phones acquisition dropped from 31,211,780 to 30,871,316 devices, while smartphone acquisition grew from 34,140,290 to 35,214,539 devices within the period under review.

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