The East African region has often faced food insecurity despite the fact that the region has some of the most fertile soils in the continent.
Kenya has been the most hit by this with people always starving with others dying of hunger in Turkana and other parts of Kenya’s North. The irony of this is usually that while some people are suffering because of pangs of hunger, others usually suffer because their produce is rotting in the farm with no means to get the produce to the market.
Small farmers have been most affected as they struggle to sell their produce due to lack of sustainable markets. They also lack proper mechanisms that would ensure safe and secure storage of their products often incurring losses to theft, adverse weather and withering.
There is, therefore, need to ensure that the evolution of technology that is widely being embraced by both the private and public sectors is also initiated in helping smallholder farmers sell their products.
This is where G-Soko comes in to rescue smallholder farmers. By providing them with a friendly platform that provides warehouses to store their products, an online platform to market their products and also track the sale of their products across the region.
Through this marketing platform, smallholder farmers are able to track the movement of produce in their warehouses. The warehouses are linked to an online platform that enables online monitoring of all transactions involved during buying and selling of the produce.
Smallholder Farmers on this market platform will also be able to freely interact with traders and bankers across the region through a mobile application. G-Soko automates all certified warehouses and links them to a transactional e-trade platform that will involve agents within the supply chain.