Entrepreneur's Corner

Here’s Why SMEs Should Go Digital

BY · September 2, 2015 07:09 am

Small and medium-sized enterprises (SMEs) have been slow to have a general understanding regarding the benefits of digital technology. To build a strong market base, operators need to be educated at both a business and technical level, making the overarching benefits of going digital, such as cost savings and increased productivity, clear.

The digital age has brought about new ways of communicating online, reducing the reliance on costly and time consuming traditional marketing methods such as print advertising and direct mail.

The changing world of technology and the evolving face of social media are having a significant impact on how consumers behave and how businesses interact with them. Digital marketing methods give businesses a way to move into online trends and communicate with their target audience in the most effective ways possible.

Traditional forms of marketing are expensive, with digital marketing there are many other ways businesses can use such as email, social media, and banner ads, offering ways to engage with customers as you track the results by measuring clicks and email responses. Social media is one of the most powerful marketing tools a business can have. It allows businesses to get in touch with their customers on a more personal and interactive level .With platforms like Facebook, Twitter, Google+, YouTube and more you can be able to reach a vast number of customers at a very low cost.

For small to medium enterprises the ability to engage in this digital economy is vital not only to their success, but to their survival. They must take a leading role in adopting digital technology to increase enterprise productivity and profitability.

Any SME that does not embrace the technological revolution will lose its competitive edge and may struggle to survive. Apart from saving money, going digital for an SME means, improved customer relations, access to a wider customer base and ability to have a global presence.

Putting your business out there especially on a digital level comes with a lot of risks, but if well handled they can never pose threats to your work.

Before you switch, do a thorough research on how to operate online, what product is appropriate to market online and the kind of message you intend to convey.

Manage social media risk, online engagement can be a very powerful tool to build your business and customer base.

All companies can face risks from hackers, scams, malware and phishing, making you lose money, customers and reputation. These are some of the things you should be aware of and also educate your peers and employees about.

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