Family Bank Kenya

Family Bank became a fully-fledged commercial bank incorporated in May 2007. The Bank is regulated by the Central Bank of Kenya (CBK) and is also regularly inspected using CAMEL ratings which look at Capital, Assets, Management, Earnings and Liquidity. The bank is a member of the Deposit Protection Fund (DPF) meaning that customers’ deposits are protected.

From only one branch in 1985, the Bank has grown over time and currently enjoys a network of 87 branches countrywide. It was the first Bank in Kenya to introduce paperless banking through smart card technology that enables customers to transact without having to fill in deposit or withdrawal slips.
For the first time ever the bank hit the one-billion-shilling mark in profits in 2013. The Bank more than doubled its pre-tax profit – recording an impressive 108% growth to Ksh 1.78billion. This was the best ever performance since conversion to a bank seven years ago. The bank registered an impressive pre-tax profit growth of nearly 50% to Ksh 2.6Billion for the period ending 31st December 2014.

The bank has over 1.6million customers with a balance sheet exceeding Ksh.72 Billion and a deposit base in excess of Ksh.55Billion. The bank is leveraging on the successful adoption of the universal banking model. The model aims at gradually positioning the Bank as a one stop-shop providing retail & consumer products, SME, agribusiness, corporate banking and Trade Finance and insurance products.

The bank is also leveraging the devolved system to romp in more customers. The expansion is in line with the county banking roadmap aimed at optimizing the devolved governance structure.

Vision

To be an institution that leads in positive transformation of people’s lives in Africa

Mission

To positively transform people’s lives by providing quality financial services through innovative, efficient and reputable practices

Purpose

To enable people, create and sustain wealth through access to flexible, affordable financial services.

Core Values

• Winning together– Within ourselves and with our customers, we work together and we win together
• Self Belief– in ours and our customers’ ability to change the world
• Transparency– Customers will trust and reward us for it
• Humility– it’s not about us, it’s about our customers
• Strategic Thrust– To become the leading PREMIER Leading Bank

Brand positioning

Family Bank aims to make customers feel valued, understood, supported and respected- like family

Tagline

Our positioning is best captured in our tagline and expresses the promise to our customers in the simplest way.

“With You, for Life”

Brand Pillars

• Flexibility

We are flexible and supportive brand. We are in touch with the needs of customers and always strive to deliver value to them in the most convenient way possible.

• Humility

Our brand is humble. We build relationships based on mutual respect and understanding of each other. Our friendly nature will make you feel like family.

• Access

We strive to always be accessible. To give our customers an experience that is fast and affordable, with products and services that are easy to purchase.

Brand Essence

Our brand essence represents our brand’s basic and fundamental nature.
Our brand essence is Like Family!

Brand Personality

Family Bank is warm, trustworthy, supportive, humble, dependable

This is our rallying call. When all is said done, Family Bank is transforming Life

Shareholding

Family Bank has 7,100 shareholders and has conducted two private placement activities to diversify its shareholding. In September 2010, the bank brought on board a consortium of foreign investors boosting the bank’s capital, technical expertise and capacity building. The Bank plans to list soon at the Nairobi Stock Exchange (NSE).

Financials

As at 30th June 2011, Family Bank had an asset base of Kes. 21.9 billion. The deposit base stood at Kes. 17.4 billion, a loan portfolio of Kes. 11.7 billion, a core capital of Kes. 3.1 billion and a customer base of over 900,000. For the second quarter of 2011, Family Bank achieved a profit before tax of Kes. 289.0 million – an increase of 21 percent from a similar period in 2010.

Achievements 

The Bank has received numerous awards including the Fastest Growing Bank based on Financials, Best Bank in Micro-Finance, 1st Runner-up in the Think Business Magazine Awards in 2013 & 2014 and recognized as the Best Farmers Bank in Kiambu and Laikipia counties. The bank emerged the 2nd best financial services provider in Kitui County during the Kitui Agricultural Trade Fair. The bank was also recognized by VISA International for having the ‘Best VISA Marketing/VISA Brand Awareness” Campaign with the catchy tagline – “The way to pay everyday” – for its EMV Visa Card.

Delivery channels

From one branch in 1985, the Bank has grown to be a bank with 58 branches countrywide covering seven out of eight provinces in Kenya. The bank has so far achieved a roll-out of over 120 ATMs. As a member of the Kenswitch network our customers have access to an ATM network to over 967 ATMs countrywide.

People 

Family Bank has a competent Board of Directors with diverse backgrounds, expertise and work experience, competent and experienced management, supported by a workforce of over 1,200 highly qualified staff.

Information, Communication & Technology 

Our operations are fully automated using Oracle Flex cube core banking system – one of the best banking systems in the world – currently being used by leading global banks. With our seamless paperless banking, no bank slips need to be completed to transact at any of our branches. Oracle Flex cube also supports Internet Banking, Mobile Money Transfer popularly known as Pesa pap!, Point-of-Sale (POS) terminals  and Contact Centers.
Products & Services    The bank provides a wide range of financial products which include Current and Savings accounts, Fixed Deposit accounts, Term loans, Mortgages finance, Trade finance, Foreign currency, Electronic funds transfers (EFTs), Letters of credit, Bid bonds, Asset finance, Banc assurance and Insurance premium financing at very competitive rates. Our interest rates are priced competitively and we have simplified our account opening and loan application procedures.

Partnerships

Family Bank is currently partnering with the Government and other organizations in various public private partnerships with the objective of availing affordable financial services to the people. Some of the Institutions with whom we have strategic  partnerships  include :
•    Ministry of Information & Communication- We are the Managers of the Kes 300m Digital Village Revolving Fund (DVRF) under the Kenya ICT Board.
•    Ministry of State for Youth Affairs – we are a financial intermediary for the Youth Enterprise Development Fund where we have lines of credit and training in business skills.
•    Ministry of Gender and Social Services – we have another line of credit and training in a wide range of business skills under the Women Enterprise Development Fund.
•    Ministry of Finance – we offer financial intermediary services to the Constituency Development Fund (CDF) in various constituencies.
•    Ministry of Local Government – we are a financial intermediary for Local Authority Transfer Fund (LATF) in various municipals and town councils.
•    Micro Enterprise Support Programme Trust (MESPT) – we are in partnership with MESPT who provide on-lending lines of credit for micro enterprises sector.
•    PTA Bank – we have business relationships with PTA Bank through debt financing, which is an indicator of the confidence that other institutions have in this bank.

Contacts:

Family Bank Towers,
Muindi Mbingu Street,
P.O Box 74145-00200,
Nairobi, Kenya

Phone

+254 (0) 20 3252 000 
+254 (0) 703 095 000 
+254 (0) 20 3318940/2/7 
+254 (0) 20 2240601 
+254 (0) 20 2244166 

Call Center+254 (0) 703 095 445 
+254 (0) 20 3252 445 
+254 (0) 705 325 325 
+254 (0) 737 325 325 

Email:

customerservice@familybank.co.ke 
info@familybank.co.ke