Advertising is the best way to communicate to your potential buyers and consumers. It plays an important role in today’s business world where competition thrives.
Advertising gives you a platform to tell the world about your business, what your products and services are, your location and why you think your business is better than your competitor’s business. This may promote your business and if you are able to convince your target audience that your business is the best then it gets even better for you.
Advertising helps you sell your products and services and also helps boost the economy of a country in terms of improving living conditions and facilitating trade. Seeing the importance of advertising to businesses and to economies in general, it makes sense that any business should put some effort into making the consumer aware of their products as well as enlighten thew consumer about the various choices of the product which are available to him.
Advertising helps you to keep your customers informed about new products or services available in the market. Keeping them informed helps spread awareness about any products or services that might be of use to them as consumers.
Additionally, it gives morale to people working for you as your employees. It gives your employees a certain ‘pride of enterprise’ that is, it generates positive feelings emotionally to see the name of the business they’re part of being recognized by their peers even outside the workplace.
Advertising will help your customers and other potential buyers to retain to your products even after buying because it keep memories of your products fresh in the customer’s mind.
Advertising is used for comparisons in business. It invites your target audience to evaluate how your product or service measures up against your competitors. When doing comparisons with your competitor’s product, do not name the company you are referring to as this is considered unprofessional and could land you in legal trouble.
Article by Marion Inziani.