Tetra Pak Expects Continued Double-digit Growth as it Celebrates 60 years in East Africa

Tetra Pak, the leading food processing and packaging company, is celebrating its 60^th year in the Kenyan market. On this occasion, Tetra Pak and its dairy customers announced their plans to grow the market by an average of 27 packs every year per Kenyan consumer. The dairy industry accounts for 14% of agricultural GDP and 6-8% of the country’s total GDP.

Hakan Soderholm, Managing Director of Tetra Pak East Africa, highlighted that, “We are expecting continued double digit growth in East Africa mainly led by opportunities to meet the needs of the consumers for high quality, nutritious and affordable products that are processed and packed in a safe way to be distributed without need for refrigeration.”

Since 2013, an estimated USD 200 million has been invested in equipment and related infrastructure by various producers all over East Africa, to meet the demands for processed and packaged foods driven by rapid urbanisation, population growth and comparably strong GDP growth in most markets in East Africa.

Tetra Pak’s Nairobi factory is today supplying packaging to the growing consumer needs of 13 markets across Africa. Working with its customers, the company aims to reach over 100 million emerging consumers by continued investments in infrastructure, equipment, and capabilities made by a wide network of customers in East Africa.

“Making food available and affordable is critical, especially to people living with a spending power of less than USD 8 a day. Tetra Pak has invested a lot of resources to understand their needs and daily realities. Together with our customers, we are committed to delivering products that are functional, affordable, and conveniently available in their neighbourhood,” added Soderholm.

Looking forward to the prospects for 2016 and beyond, Dennis Jönsson, President and CEO of Tetra Pak Group said, “We believe that our future success in this market depends on our continued ability to provide safe, secure and sustainable nourishment to African consumers. This requires us to continually innovate and find new ways to meet the evolving expectations of the market and the increasingly diverse needs of our customers. We hope that our contribution will further strengthen the local economy and secure sustainable livelihoods for many.”