Preference for Mobile Payments at 87 Percent in Kenya
Almost 90% of consumers in Kenya use their mobile phones more than any other device according to the new Mastercard’s Impact of Innovation study .
Preference for mobile payments remains very high in Kenya at 87%, with 96% of Kenyans using their smartphone as their primary device according to the Survey. Laptop penetration, currently at 90%, is significantly higher than the penetration of traditional desktop computers, which is sitting at 70%.
The Mastercard Impact of Innovation study, launched at the 2016 Mastercard Innovation Forum in Budapest, surveyed 23,000 consumers in 23 countries across Europe, Africa and the Middle East, about their attitudes to digital technology.
All those surveyed were living in urban areas, active online, owned a bank account and were between the ages of 20 and 50.
The survey found that while in Africa and the Middle East over 70% of respondents said they were ready to pay with their mobile phones, Western Europeans have some way to go – with only 40% stating the same. However, when asked about new ways to pay, consumers across all regions chose their mobile device as an alternative to the traditional payment card.
“Our study confirms that not only is there a huge appetite for new ways to pay, but consumers overwhelmingly want to use their mobile phones. In fact, many are ready to do so right now. For decades, payment cards have been the only reasonable alternative to cash – but consumers are saying loud and clear that they want digital innovations in all areas of their life,” says