Murata Sacco Re-branded to Amica Savings and Credit

By David Indeje / Published November 28, 2016 | 11:56 am

Amica Chairman Hiram Mwaniki, Amica CEO James Mbui and Britam CEO Dr. Benson Wairegi

Murata Sacco, a Murang’a-based savings and credit cooperative society has been re-branded to Amica to propel its future growth.

“Amica is built on a strong foundation of true friendship,” Mr. Hiira Mwanika, Chair to the Board announced on Friday during the official launch of Amica Savings and Credit.

“Our commitment to you is to offer a helping hand in planning your life smarter,” Mr. James Mbui, C.E.O. Amica.

“Through this rebranding, we have embarked on an exciting adventure to increase our visibility and accessibility countrywide,” said Mbui.

This launch marks a key milestone in our journey. It symbolizes a new dawn, opportunities and many new friends #LetsBeFriends #Amica pic.twitter.com/wrfuXNVrWP

— Amica (@Amicacs) November 25, 2016

The sacco which has predominantly served coffee famers in Murang’a County is now focusing on expanding to other counties guided by a strategic plan, which forecasts 500,000 customers and a Sh30 billion asset base by 2020.

Currently, Amica has 130,000 members and an asset base of Sh2.8 billion.

2011: Licensed by Sacco Societies Regulatory Authority (SASRA)

2006: Received autonomy to deal with all sectors of business and name changed to Murata Savings and Credit Co-operative Society Limited

1997: The Union Banking Section (UBS) transformed into a separate legal entity from Murang’sa Farmers District Co-operative Union (MFDCU) and was registered as Murata Farmers Savings and Credit Co-operative Society Limited

1970: Operated under Murang’a Farmers District Co-operative Union (MFDCU) as a Union Banking Section (UBS).

1966: Farmers in Murang’a (Formerly Murang’a District) merged to form Murang’a Farmers Savings and Credit Co-operative society to mobilize savings and offer subsequent credit.

With the rebranding, the will be embracing technology in offering a diverse of products and processes to meet the client’s needs.

About David Indeje

David Indeje is a writer and editor, with interests on how technology is changing journalism, government, Health, and Gender Development stories are his passion. Follow on Twitter @David_IndejeDavid can be reached on: (020) 528 0222 / Email: info@sokodirectory.com

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