Travelbird ranks Nairobi ahead of  Cairo as the most welcoming city

By Soko Directory Team / November 13, 2017



Africa Will Be Fastest Urbanising Continent By 2020

Nairobi has been ranked the 93rd most welcoming city in the world.

In a survey conducted by holiday website Travelbird, the rankings were determined by scoring the world’s 500 largest cities for tourism on a range of factors, from how welcoming the port of entry is to the happiness of residents, from safety and security to the city’s openness to host tourists.

The survey showed Nairobi managed to beat seven other cities – in the world ahead of major cities such as Budapest (Hungary), Cairo (Egypt) and Bucharest (Romania).

Singapore was ranked as the most welcoming city in the world followed by Stockholm, Helsinki, San Francisco and Rotterdam.

Travelbird combined this with data garnered from polling more than 15,000 travel journalists on their experiences, before weighting all of these factors against a formula that measures over tourism in each destination to compile a list of the top 100 most welcoming cities.  

The ranking factored in a number of metrics, which included;

(a) having a friendly port of entry,

(b) citizens’ happiness,

(c) level of national security, and

(d) openness to hosting visitors.

This favourable ranking enhances tourist trust in the country, hence increasing the competitiveness of the country’s hospitality sector on the global platform.

Read: 

Kenyan Hotel Capacity Expected to Increase by 2021, PwC 

Travel numbers drop at JKIA over political uncertainty 

In line with the above, we have seen continued investments in the sector and recently the global hospitality firm, Marriott International, opened 172-room Four Points by Sheraton Nairobi Airport hotel at Jomo Kenyatta International Airport (JKIA).

This will be the second brand to establish a hotel at JKIA after the 144-room Lazizi Premiere Hotel, which opened its doors in May 2017.

Both hotels bank on the growing number of international arrivals as well as the increasing expenditure by tourists and business travelers.

The number of international arrivals through Jomo Kenyatta International Airport grew at an annual rate of 16.2% to hit 781,513 in 2016 from 672,789 recorded in 2015.

Moreover, the country’s hotel bed-nights occupancy increased by 8.5% y/y to 781,513 in 2016 from 672,789 recorded in 2015. Receipts accruing from tourism earnings also increased by 17.9% y/y from Kshs 5.9 million in 2015 to Kshs 6.4 million recorded in 2016 as per Kenya National Bureau of Statistics Economic Survey 2017.

The Kenyan market has witnessed the entry of more international hotel brands over the year as they seek to tap into the growing tourist numbers driven by:

Lifting of travel advisories to Kenya by the United States, United Kingdom, and France due to improved security in the country,

Government incentives to boost the tourism industry through measures such as removal of visa fees for children, elimination of VAT on park fees, introduction of Airline Charter Incentive Program that waivers landing fees for a period of two and a half years and provide subsidy set at USD. 30 rebates per seat filled by international passengers who terminate or disembark in Kenya over the same period,

Marketing of the country’s hospitality industry at local and international levels, for instance, this week Kenya Tourism Board (KTB) is leading a 30-member delegation of local travel trade firms in marketing the hospitality sector in the country at the 3-day World Travel Market (MTM) in London, United Kingdom,

Meetings, incentives, conferences and exhibitions (MICE), which is valued at Kshs 30.0 bn of annual revenue, with hotels conferences accounting for 60.0% of this total value as per Kenya Hospitality Report, 2017 by Jumia Travel.


Additional Source: Cytonn



About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (250)
  • September 2018 (256)
  • October 2018 (122)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950