Visually-impaired Persons Ride High on M-pesa’s Interactive Voice Response

By David Indeje / December 4, 2017



Visually-impaired Persons Ride High on M-pesa’s Interactive Voice Response

In line with the theme for this year’s International Day of Persons with Disabilities to create a more sustainable and resilient society for all, there is good news for the visually-impaired.

Safaricom (NSE: SCOM) has launched an M-PESA service for visually impaired customers.

The technology will help the over 1.3 million Kenyans with visual impairment to  access the mobile money services by dialing 234, then selecting the “M-PESA Services” option, followed by the “M-PESA Balance” option. This will then allow customers to enter their PIN and have their balances read out to them.

“Tremendous gains lie in being able to enhance the ability to integrate of persons with disabilities into every aspect of political, social, economic and cultural life. Our vision at Safaricom is to Transform Lives, and we hope that this latest innovation will enable more visually impaired customers on our network to have control over their M-PESA accounts,” said Joseph Ogutu, Director – Strategy, Safaricom.

 


Ogutu said the IVR has undergone trials and pilots in the last eight months with a sample size of the target market and they are constantly upgrading the service.

The platform will initially allow customers to query their M-PESA balances, with additional M-PESA services gradually being introduced in coming months.

Previously, visually impaired customers transacting on the service have had to depend on the assistance of other persons to make transactions. This has exposed them to the risk of being defrauded in the process, and also meant that they sometimes to have reveal their M-PESA PINs to other people.

By accessing M-PESA through an Interactive Voice Response platform, customers can now ascertain their M-PESA balances before and after making transactions.

“When I have a basic feature phone, withdrawing or sending money has been quite an issue. I try to work with trust. We are excited by this innovation, which has been long overdue. It gives us independence and now we go ahead and transact without revealing our PIN,” said Jonah Simba, IT Program Officer, Kenya Union of the Blind.

The service has been made possible through Safaricom’s investment in a voice biometric platform. The new platform will allow the firm to innovate around a number of its services by enabling customers to voice–interact with a number of services. 



About David Indeje

David Indeje is a writer and editor, with interests on how technology is changing journalism, government, Health, and Gender Development stories are his passion. Follow on Twitter @David_IndejeDavid can be reached on: (020) 528 0222 / Email: [email protected]

View other posts by David Indeje


More Articles From This Author








Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE

ARCHIVES

2018
  • January 2018 (291)
  • February 2018 (220)
  • March 2018 (279)
  • April 2018 (226)
  • May 2018 (240)
  • June 2018 (178)
  • July 2018 (257)
  • August 2018 (250)
  • September 2018 (213)
  • 2017
  • January 2017 (183)
  • February 2017 (195)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (206)
  • July 2017 (190)
  • August 2017 (196)
  • September 2017 (186)
  • October 2017 (236)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (167)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (246)
  • June 2016 (183)
  • July 2016 (271)
  • August 2016 (250)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (154)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (109)
  • May 2015 (117)
  • June 2015 (121)
  • July 2015 (150)
  • August 2015 (157)
  • September 2015 (189)
  • October 2015 (171)
  • November 2015 (174)
  • December 2015 (208)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950