New SUV Model, Isuzu mu-X Unveiled in Nairobi

Isuzu East Africa (Isuzu EA) has launched its new SUV model, the Isuzu mu-X in Nairobi.

The seven-seater vehicle with an intuitive 5-speed automatic transmission will retail at 6.6 million shillings.

Speaking at the event, Isuzu EA Managing Director, Rita Kavashe, said the mu-X will target the urban lifestyle segment that has experienced rapid growth over the last few years.

“We are delighted to introduce the Isuzu mu-X to the SUV market. This is a vehicle designed for the urban lifestyle professional, and people who love travel and adventure,” said Rita.

“Customers will find that the Isuzu mu-X is a sporty vehicle that comes with extra attitude, a versatile comfortable cabin, and excellent all-terrain performance. While offering a premium passenger car experience, the mu-X has been developed to stand out and stand apart in every aspect,” she explained.

The Isuzu EA MD explained that the mu-X builds on the Isuzu brand’s dependable heritage and fantastic legacy of reliability, performance, and efficiency in this market. Rita described the Isuzu mu-X as the ideal SUV for the modern family, and the vehicle of choice for anyone looking for a sophisticated, stylish vehicle that meets their lifestyle needs.

“The mu-X brings with it exciting features such as mobile phone connectivity, to enable our customers to remain in touch with the world while driving safely. It also boasts seamless multi-media integration to the infotainment system that includes a built-in video screen for passengers’ entertainment during long trips,” noted Rita. “With its good ground clearance and protected underbody, our customers will enjoy superb off-road capabilities while traveling,” added Rita.

Speaking on safety, Rita described the vehicle’s impressive features that guarantee the highest safety standards for customers.

“The mu-X comes with various safety options such as the Anti-lock Brake System (ABS) with Electric Brake-force Distribution (EBD), and Brake Assist (BA) features providing great control on any terrain,” she said.

For maximum road grip during acceleration and high-speed cornering, the vehicle is equipped with Electronic Stability Control (ESC) and Traction Control System (TCS). The Isuzu mu-X has been awarded a 5 Star Rating by Australasian New Car Assessment Program (ANCAP) safety body