It is clear and undebatable that in the modern landscape, a big part of marketing strategies for any business has gone digital.
Consumers and businesses alike are almost always online and as a business, you need to come up with the most effective ways to reach them and observe their behavior where they spend the most time.
More than 28 percent of marketers have reduced their traditional advertising budget to fund more digital marketing efforts. That is because if you own a business in the present day, you need an online presence. But, with so many digital options to choose from, you first need a plan. This is where an effective digital marketing strategy can help.
A digital marketing strategy is a series of actions that help one achieve their company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
A digital strategy is a blueprint of how one builds their business’s online objectives.
Here are some steps to creating an effective Digital Marketing Strategy that meets your business needs in 2019:
Before you get started with any plans, first define your business goals.
While every company’s goal is to be profitable, you will need to dig deeper to define your digital marketing goals.
It could be that you want to increase online sales by 25 percent or maybe you would like to aim for an increase in social media shares. Once you define your goals as a business, prioritize them and take the top three. Now, ingrain them in your head because these goals will be the guide of your digital strategy.
There are a number of digital marketing channels in the recent day but as a business, you will need to establish the ones that suit and will work for you. There are very few businesses that actually need to use every digital marketing channel this is why you will weed out what is not needed for your company and focus on your audience and the channels they use. For instance, if your business caters to adults that are over the age of 50, Snapchat doesn’t belong in your digital plans. Instead, it may be better aligned that you focus on email or Facebook.
Knowing your key channels helps you trim the fat by reaching your target audience more efficiently and cutting any unnecessary spending.
Your content should be the driving force of your digital strategy in order for it to be effective. When developing your content strategy, pinpoint the needs and wants of your audience.
For example, if you notice the same FAQs coming from your customers about your product or service, develop an email drip campaign that educates. If you have figured out that email is not the best channel for your target audience, try another avenue like social or a business blog.
Just make sure the content you create is useful since people share what they find interesting. And the more they share, the closer you will get to achieving your goals.
Once you know the type of content that will work for your business, build out a calendar or a timeline to stay consistent.
You will likely use more than one marketing channel and have multiple pieces of content to manage, so let this calendar act as the lifeline of your digital strategy. Include details like content formats, deadlines, benchmarks, deliverables, and channels in your calendar.
Keeping everything in one place will help simplify the process as your workload increases.
Now that the planning is done, it’s time to put everything in motion.
Step back and take a look at the strategy you’ve created with a realistic mindset. Make sure you have enough resources, money and time to properly execute the items in your digital strategy.
Monitoring and measuring the results of a business is very important. With digital marketing, it is very easy to get access to the performance of various platforms in form of analytics.
This is also the time where you get to check and balance those goals to help you determine what was successful and what was not. By learning this information first hand, it will help make your future digital efforts even stronger.