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Shopping Experience and Cost of Products across Carrefour, Tuskys and Choppies

BY Soko Directory Team · May 7, 2019 05:05 am

Every end month presents supermarkets with long queues as residents restock their household basics before beginning a fresh month.

Shopping is a practice that could be fun or frustrating depending on how well you budget on the amount you purpose to spend and the availed options by the retailers.

The list of supermarkets Nairobi residents used to visit has slimmed down with time leaving them with very little options. Below is a look at shopping experiences and prices of basic commodities across three supermarkets in Nairobi, Carrefour, Choppies, and Tuskys.

Tuskys Supermarket

Tuskys supermarket has a number of branches in Nairobi and outside which makes it a reliable option for your shopping. Tuskys is well stocked with a variety of options for each product for example if it is maize flour, they have in stock a variety of brands which give one sufficient room to experiment.

Tuskys, however, has the majority of their products a few coins higher than the other supermarkets, for example, a packet of Kabras 2kg sugar costs 205 shillings at Tuskys while the same goes for 198 shillings at Carrefour.

Visiting Tuskys during a back to school season or end month means one needs to be extra patient given the long slow-moving queues, especially for the supermarkets within the Central Business District (CBD).

Tuskys supermarket outlets, especially those within the CBD, can be acknowledged for reasonable space considering their location and customer traffic but the supermarkets would perform better with faster cashiers.

Carrefour Supermarket

Carrefour supermarket is famous among shoppers in the city. The chain store offers a shopping experience in the country that is top notch compared to previous supermarkets.

Carrefour has sufficient aisles for shoppers to freely move their trolleys without the fear of toppling and has a wide range of products under one roof. Carrefour supermarkets also seemed to have the newest brands in stock unlike other supermarkets at the time of our supermarket surveillance tour, they had a new brand of Rina cooking oil and the new pampers jumbo pack.

Pricing of products is a few shillings cheaper compared to Tuskys which is also important to note that it is located in the CBD, where running a business is a little bit more expensive.

Carrefour supermarket could, however, do a better job if they increased their customer assistant personnel and also updated their price tags to avoid inconveniencing their customers as occurred with the price of diapers which they had not yet pulled off the previous promotional price tag which was misleading to customers.

Choppies Supermarket

Choppies was, unfortunately, the least in my ranking of great shopping experience. I could barely stay for five minutes in the supermarket which has a list of to-do items if at all it is to be considered on the same rank with the rest.

An awful odor sent us out of the supermarket frowning, it was stuffy and the small aisle did not make our shopping experience any better.

The customer service personnel seemed crammed up in one corner and not available to assist customers. It was worse that product promotions running in other supermarkets were not at Choppies especially the Pampers Jumbo promotion that had mothers cramming up supermarkets before the products were out of stock.

Choppies lacked a variety of products limiting its customers to a select-few range of products that were a few shillings expensive unjustifiably. Choppies location is strategic but its potential has been watered down by either poor decision-making or poor implementation.

The table below shows the prices of various basic commodities across the three supermarkets:

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Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system. Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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