Lori Systems Appoints African Experts to Imprint Its Brand Across Africa

Lori systems, a logistics company logistics coordination platform that seamlessly connects cargo owners to transportation, has announced the appointment of African experts in a strategic move to expand its market footprint across Africa.

In the appointments, Uche Ogboi assumed the company’s Chief Operating Officer and Efayomi Carr as Head of Strategic Finance as 29 July 2019.

Ogboi served as the Principal, Investments, at EchoVC Partners, a Pan-Africa and tech enabled venture capital firm where helped grow the firm’s portfolio both across the region and globally. She has invested in companies across various sectors including logistics, healthcare, fintech, telecoms and agriculture.

She also worked at Citi for 8 years as an Investment Banker where she managed the bank’s SME fund and was involved in structuring the bank’s agriculture lending initiative.

“Lori embodies the spirit of opportunity on the continent for high-growth startups, and I am so impressed by the strong team and what the company has achieved in a short amount of time,” said Uche. “I am delighted to see where this challenge takes me and how we will grow this company together to drive value for customers and help Lori achieve its mission of lowering the cost of goods in Africa.”  She added.

“Uche and Efayomi are amongst the most impressive leaders on the continent, and I am absolutely thrilled about what this means for our business as we continue to rapidly scale our operations across Africa and beyond. Their track record with high growth companies make them extremely valuable part of our core management team,” said Josh Sandler, Lori Co-Founder and CEO.

Uche brings a wealth of resources and experience in scaling companies across the African continent while Efayomi will focus on expansion efforts surrounding the company’s financial products.

Lori systems works by solving the problem of the high cost of goods across Africa (up to 75 percent of the cost of a product on the continent is attributed to logistics compared to 6 percent in the U.S.).

Lori lowers the cost of goods in Africa by eliminating customer pain points along the cargo journey with new technologies, superior user experience and cost savings.