There is a notion that Kenyans rarely listen to radio stations but the reality on the ground seems different.
Although there is a shift of Kenyans consuming information via online platforms, in rural areas, radio stations are still kings and queens.
In 2017, GeoPoll said that around 76 percent of Kenyans get their news from online platforms with at least 10 percent of confirming the authenticity of the information with the mainstream media.
In its latest report, GeoPoll has released a list of top 10 most listened to radio stations that have left Kenyans talking:
A section of Kenyans feels the top 10 radio stations list left out most stations that are more popular in rural areas as compared to those in urban areas.
Indeed, the list given by GeoPoll consists of radios that are more popular in Nairobi raising more questions on how the research was carried out.
Reasons why Kenyans love listening to radio stations
Gossip. Most Kenyans listen to radio stations to quench their thirst for gossip. There are no other hot gossip joints than most of the Kenyan radio stations.
Music. Majority of Kenyans listen to radio stations because of some entertaining music programs. Classic FM is popular for both gossip and music.
News. Very few Kenyans listen to radio stations for news, especially those residing in urban centers. Kenyans love politics and radio stations often take the advantage to report on politics.
What Kenyans don’t like in radio stations
Adverts. Some radio stations in Kenya are just commercial centers, playing adverts every minute. Nobody loves adverts and study shows that a Kenyan is likely to change stations the moment adverts start to play.
Presenters who talk too much. There are some radio presenters who talk without stopping. Truth is, in most cases, they just talk to themselves because Kenyans want a station they can enjoy.