Farmer’s Choice Sees 30% Increase In Pet Food Uptake

By Soko Directory Team / August 18, 2020 | 12:42 pm




Leading meat producer Farmer’s Choice Ltd. has recorded a 30 percent increase in demand for their pre-cooked pet foods, following major concerns and fears of aflatoxin-contaminated pet food in the market.

This comes at a time when most Kenyans raised concerns over the types of contaminated pet foods flooding the market. This has also seen an increase in the purchase of Farmer’s Choice pet food brands Team and Beef which are available in all retail outlets, and most pet food stores that provide pets a balanced combination of protein, carbohydrates, minerals, and vitamins.

Commenting on the current aflatoxin fears in pet food, the Company’s Managing Director Mr. Jim Taylor, confirmed that the company’s feed mills are aflatoxin free having gone through several tests focused on quality feeds for animal health, attributing to a surge in demand.

“We have employed the use of a Neogen® Corporation’s Reveal Q+ for all Aflatoxin analysis.  This world-renowned brand in food and animal safety technology is intended for the quantitative testing of aflatoxin in grains, and grain products.  Besides aflatoxins, we also test for other mycotoxins i.e. fumonisin, zearalenone, and DON, as these too can impact negatively on animal health.” Mr. Jim Talyor,

Managing Director Farmer’s Choice said. “We appreciate the sensitivity of pets, particularly to aflatoxins, and thus through our internal Quality Controls, ensure that these standards are never compromised, therefore guaranteeing the safety and quality of all maize used in our pet food.” Mr. Taylor added.

Farmer’s Choice currently sells its range of pet food products to pet companies such as G4S, Securex, and major retail outlets.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author







Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (334)
  • August 2020 (276)
  • September 2020 (214)
  • October 2020 (181)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (319)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (185)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950