Citizen TV, Akili Kids Are Most Watched TVs By Kids

By Soko Directory Team / September 12, 2020 | 9:04 am




A recent survey by GeoPoll highlights that there is an appetite for daytime children programming in Kenya, especially during the Covid period.

The survey found that Citizen TV is the most-watched station by children under 14 between 6 am and 6 pm closely followed by Akili Kids!, KTN, and NTV respectively.

Akili Kids commissioned the survey to highlight that there is an attentive audience watching local TV during the day.

GeoPoll’s current daily National Audience Survey does not measure the viewership of children 14 and under.  Akili Network commissioned GeoPoll to conduct a survey to analyze viewership behavior amongst children under 14 years.

The survey was identical to the GeoPoll’s National Survey with two changes. Firstly, all respondents in the survey panel must have self-identified as having a child or children 14-year-old or under. Secondly, the Akili Kids! the channel was added to the prompted list of the other 17 top channels, listing 18 channels with the 19th being “other”

The survey also notes that there is a significant amount of Co-Viewing of children programming with 55% of all viewership on Akili Kids! done by both a child or children and either a caregiver or parent. 35% of viewership was done with just the child or children watching by themselves.

 ‘’Akili Kids! has come in with a totally different proposition with extreme focus during the daytime (6 am – 6 pm). We are the first to have a clear focus on daytime programming, and this is simply because that is when our children are most active and will most likely be allowed to watch TV by their parents or caregivers,’’ notes Jesse Soleil, Akili Kid’s President & Co-founder.

Launched in March 2020, Akili Kids! The TV channel was developed with a clear focus on daytime programming, and this is simply because that is when children are most active and will most likely be allowed to watch TV by their parents or caregivers.

With widespread school closures and stay-at-home social distancing, there has never been a greater need for quality children’s programming Akili Network’s Akili Kids, a free-to-air children’s television network Kenya aspires to be the most trusted brand in children and family entertainment in Kenya.

The common belief in the free to air market segment in Kenya is that TV consumption starts at 6 pm and daytime advertising does not attract a lot of revenue because of most of the biggest shows on TV air after 6 pm. Akili Kids’ strategy is to debunk this myth by providing content that is not only educational but engaging for children.

‘’Through the provision of both imaginative and educational content, we intend to reach nearly 20 million children in Kenya under the age of 14 with programming that features clear learning outcomes,’’ adds Jesse.

Since its launch, the survey highlights that Akili kids! reached 36% of the 14,924,000 children with access to TV with 5,373,000 children reached in the survey week which reached 29% of the 14,664,000 adults with children with access to TV and 4,253,000 adults reached in the survey week, according to the research done by GeoPoll

Akili Kids! aims to contribute to the growth of Kenya’s creative economy by working with the vast pool of talent to create inspiring and imaginative programs for children.





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

View other posts by Soko Directory Team


More Articles From This Author







Trending Stories










Other Related Articles










SOKO DIRECTORY & FINANCIAL GUIDE



ARCHIVES

2020
  • January 2020 (272)
  • February 2020 (310)
  • March 2020 (390)
  • April 2020 (321)
  • May 2020 (335)
  • June 2020 (327)
  • July 2020 (334)
  • August 2020 (276)
  • September 2020 (172)
  • 2019
  • January 2019 (253)
  • February 2019 (216)
  • March 2019 (285)
  • April 2019 (254)
  • May 2019 (272)
  • June 2019 (251)
  • July 2019 (338)
  • August 2019 (293)
  • September 2019 (306)
  • October 2019 (313)
  • November 2019 (362)
  • December 2019 (319)
  • 2018
  • January 2018 (291)
  • February 2018 (213)
  • March 2018 (278)
  • April 2018 (225)
  • May 2018 (238)
  • June 2018 (178)
  • July 2018 (256)
  • August 2018 (249)
  • September 2018 (256)
  • October 2018 (287)
  • November 2018 (284)
  • December 2018 (185)
  • 2017
  • January 2017 (183)
  • February 2017 (194)
  • March 2017 (207)
  • April 2017 (104)
  • May 2017 (169)
  • June 2017 (205)
  • July 2017 (190)
  • August 2017 (195)
  • September 2017 (186)
  • October 2017 (235)
  • November 2017 (253)
  • December 2017 (266)
  • 2016
  • January 2016 (165)
  • February 2016 (165)
  • March 2016 (190)
  • April 2016 (143)
  • May 2016 (245)
  • June 2016 (182)
  • July 2016 (271)
  • August 2016 (248)
  • September 2016 (234)
  • October 2016 (191)
  • November 2016 (243)
  • December 2016 (153)
  • 2015
  • January 2015 (1)
  • February 2015 (4)
  • March 2015 (166)
  • April 2015 (108)
  • May 2015 (116)
  • June 2015 (120)
  • July 2015 (148)
  • August 2015 (157)
  • September 2015 (188)
  • October 2015 (169)
  • November 2015 (173)
  • December 2015 (207)
  • 2014
  • March 2014 (2)
  • 2013
  • March 2013 (10)
  • June 2013 (1)
  • 2012
  • March 2012 (7)
  • April 2012 (15)
  • May 2012 (1)
  • July 2012 (1)
  • August 2012 (4)
  • October 2012 (2)
  • November 2012 (2)
  • December 2012 (1)
  • 2011
    2010
    2009
    2008
    2007
    2006
    2005
    2004
    2003
    2002
    2001
    2000
    1999
    1998
    1997
    1996
    1995
    1994
    1993
    1992
    1991
    1990
    1989
    1988
    1987
    1986
    1985
    1984
    1983
    1982
    1981
    1980
    1979
    1978
    1977
    1976
    1975
    1974
    1973
    1972
    1971
    1970
    1969
    1968
    1967
    1966
    1965
    1964
    1963
    1962
    1961
    1960
    1959
    1958
    1957
    1956
    1955
    1954
    1953
    1952
    1951
    1950