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EABL To Award Consumers Kshs 200,000 And 500,000 Monthly

BY Soko Directory Team · December 17, 2020 09:12 am

Kenya Breweries Limited (KBL) has unveiled the 2nd phase of the “Dandia Bonus Na KaQuarter” National Consumer Promotion, aimed at rewarding consumers of the mainstream spirits category.

The twelve-week promotion will have a range of participating brands including; Kenya Cane, Captain Morgan Gold, Chrome Vodka, Orijin, Kane Extra, V&A & Triple Ace. In addition, KBL has incorporated recently launched innovations Chrome Gin, Mr. Dowells Whiskey, and Red Star Vodka to the campaign.

“The promotion seeks to reward consumers across the country with daily, weekly, and monthly cash prizes which we hope will have a significant impact on their livelihoods and revive their businesses, especially during these tough economic times.

We are committed to continuing offering brands with a strong value proposition as part of our efforts to expand our business in the Kenyan market and give value to our consumers” said Flavia Othim, Kenya Breweries Limited Head of Spirits.

The ‘Dandia Bonus Na KaQuarter’ consumer promotion will target consumers who purchase our Mainstream Spirits brands from off-trade outlets which include supermarkets, select convenience stores at petrol stations, wines, and spirits, and select online shops, as well as in-bar.

The promotion will reward consumers with an array of prizes including daily cash and airtime, weekly cash prizes of Kshs. 20,000 and Kshs. 50,000 and monthly cash prizes of Kshs. 200,000 and Kshs. 500,000. The promotion will also see one lucky winner walk away with the grand prize of  Kshs. 1Million.

To participate, consumers will be required to purchase a 250ml pack of any one of the participating brands, scratch the panel on the front of the pack to reveal a seven-digit alphanumeric code, then text the code to 29884.

The ‘Dandia Na KaQuarter’ consumer promotion follows another successful KBL ‘Shangilia Hustle ya Kenya’ promotion by Kenya Cane where 20 lucky consumers won KES. 100,000 worth of merchandise to support their hustle over a 12-week period. Thereby affirming the company’s commitment to continue engaging and rewarding its customers.

For customers who may have queries about the new promotion, KBL has set up a dedicated helpline number +254721985566 with experienced customer care agents, equipped to help you resolve problems, will monitor the line round the clock.

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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