World’s Largest Festival of Creativity And Behavioral Science Announced

Ogilvy has announced the lineup for Nudgestock 2021, a global festival curated by Ogilvy Consulting which brings the worlds of creativity and behavioral science together.

For the second consecutive year, Nudgestock will be available live and online across the globe for free. The day of talks, provocations, and discussions will be held on Friday, June 11 with continuous programming streaming live on Nudgestock.co.uk.

Nudgestock 2021 features a roster of the brightest, most provocative, and inspiring minds spanning the worlds of behavioral science, marketing technology, sociology, and entertainment.

Speakers will reveal why the keys to understanding hot-button issues like mindfulness, climate change, and vaccine hesitancy are all about behavioral science.

Rory Sutherland, Vice-Chairman, Ogilvy UK said: “One of the most interesting developments of the last year is that, suddenly, every business question is a behavioral question. There has never been a moment where marketing insight and creativity have been more needed in business and government. In times of stability, businesses tend to take human behavior as a given and focus on the more deterministic, operational questions posed by the balance sheet. Now, unless you can answer the human questions first, every other question is theoretical. With Nudgestock we aim to explore how real-world humans think, decide and act—something that has never felt more relevant.”

For business leaders in African markets, Nudgestock presents a chance to interact with the best minds across the globe focusing on behavioral science, and understanding the intersection with creativity, and providing better opportunities in communication with the vast and diverse audience on the continent.

Ogilvy Africa CEO, Vikas Mehta said: “Africa is a sea of opportunity and we believe platforms like Nudgestock can tremendously benefit the business and marketing communities across the continent. It’s a great platform to learn, from the experiences of some of the world’s top minds.

Behavioral sciences can apply to a wide spectrum of problems in business and our society. We are proud to bring Nudgestock to Africa and hope practitioners across the continent benefit from it.”

Since 2013, Ogilvy’s Behavioral Science Practice has held Nudgestock in the UK. Last year, the COVID-19 pandemic forced Nudgestock to evolve into the virtual, global event it is today. It has featured a mix of Nobel Prize-Winning economists, magicians, primatologists, evolutionary psychologists, and neuroscientists all dedicated to the simple aim of studying the complex science of how we think, decide, and act in the real world.