Google Advertising Revenue Rises 69% From Last Year

By Soko Directory Team / Published July 28, 2021 | 12:33 pm




KEY POINTS

Alphabet crushed Wall Street’s expectations as it saw dramatic advertising growth amid the pandemic bounce-back.

YouTube revenue came in over $7 billion, up 83% from last year, drawing close to Netflix’s quarterly revenue, which was $7.34 billion.

The stock rose more than 3% in after-hours trading.




Alphabet reported Q2 2021 earnings after the bell. The stock rose more than 3% after hours on the strong numbers, which crushed analyst expectations.

Results:

Earnings per share (EPS): $27.26 vs $19.34 per share, according to Refinitiv estimates. Revenue: $61.88 billion vs $56.16 billion, according to Refinitiv estimates.

YouTube advertising revenue: $7.00 billion vs $6.37 billion expected, according to StreetAccount estimates. Google Cloud revenue: $4.63 billion vs $4.40 billion expected, according to StreetAccount estimates.

Traffic acquisition costs (TAC): $10.93 billion vs $9.74 billion expected, according to StreetAccount estimates. Total Google ad revenue increased to $50.44 billion, up 69% from the year-ago quarter, which was hurt by the onset of the Covid pandemic.

Retail was by far the largest contributor to the company’s ad growth, said Google’s chief business officer Philipp Schindler on the earnings call Tuesday.

YouTube revenue came in over $7 billion, up 83% from last year, drawing close to Netflix’s quarterly revenue, which was $7.34 billion.

Schindler said connected TV is “the fastest-growing consumer surface that we have,” stating how the company has over 120 million people who watch YouTube on their TVs every month.

YouTube Shorts, the company’s new TikTok competitor, just surpassed 15 billion daily views, CEO Sundar Pichai said on the call. That is up from 6.5 billion daily views in March.

Google Cloud brought in $4.63 billion — up from $3.01 billion a year ago.

The cloud business had operating losses of $591 million, a dramatic improvement from last year’s loss of $1.43 billion. Google Cloud includes infrastructure and data analytics platforms, collaboration tools such as Google Docs and Sheets, and “other services for enterprise customers.”

The company also recorded a quarterly net income benefit of $561 million, and an EPS benefit of $0.83, from an accounting change related to the useful lifespan of its server and network equipment. That change took effect at the beginning of the year.

Alphabet chief financial officer Ruth Porat said she expects a “more muted tailwind to revenues in the third quarter.” She said it’s too early to forecast the longer-term trends as markets re-open, especially given Covid case rates growing.

Pichai kicked off the earnings call by encouraging everybody to get the Covid-19 vaccine, while Porat told CNBC the company’s back to work plans are still on track for September. Employees will be allowed “voluntary work from home” at least through the beginning of that month, she added.

Read More: Google Chrome Fixes 14 Vulnerabilities Following Zero-Day Flaw Attack 





About Soko Directory Team

Soko Directory is a Financial and Markets digital portal that tracks brands, listed firms on the NSE, SMEs and trend setters in the markets eco-system.Find us on Facebook: facebook.com/SokoDirectory and on Twitter: twitter.com/SokoDirectory

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