Is Video Marketing The Next Frontier For Business Growth In Kenya?

If there is one thing that stands out is that videos, wherever they are shared, give customers a quick overview of a product without overwhelming them with too much text. In the first 30 seconds, a customer can get all the information they need about your business through a short, personal video.

These days, whether you are a business, a digital marketer, a content creator, a motivational speaker or a freelancer, you can benefit from the production of a short video to communicate with your customers to introduce products, services, and special offers.

Integrating videos into your overall strategy is an excellent way to connect with the audience and generate more leads. Of all the available types of marketing or information dissemination channels, videos are the most effective at eliciting attention from customers.

Sadly, many businesses are yet to harness the benefits of videos fully. But of late, however, with the increased proliferation of smartphones, affordable internet, and rapid digitization, a plethora of companies have redirected much of their resources into video marketing in hopes of enhancing customer engagement.

The reason is that videos improve product and brand awareness and help businesses establish exclusivity and unique brand identity.

If your business is yet to exploit these benefits, it is about time that you start, especially now that customers are favoring videos today more than before. This is no secret that videos have become the most popular choice for content consumption today.

In 2020, 96 percent of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses.

As of 2022, stats predict that an average person spends 100 minutes per day watching online videos. As such, it is true to say that video content is an irreplaceable part of any business.

Therefore, if you want to improve the conversion rates of your business and create exciting video content instead of simply posting blogs and other written content, you can start utilizing videos today!

The catch, however, is that your content has to be relevant, not spammy, providing value to both current and existing clients. This means that your videos have to be interesting, compelling, and relevant to get engagement and results. Get it right, and you could enjoy benefits such as:

• Reaching out to your target audience and connecting your message to the person that you are, giving your audience a peek of what you truly are and what your brand stands for.
• Improve your SEO by building backlinks to your website. You will also increase the likes and shares and redirect lots of traffic to your website.
• Enhance information retention. Visuals help customers remember lots of information long after being exposed to it.
• Attract new customers through creative, intuitive, and attention-grabbing videos.

• Enjoy better CTR. Subject lines in emails containing words like “video” have a 19 percent increase in open percentages and an increase of 65% on click-throughs.

Getting Started with Video Marketing in Kenya

The concept of video marketing seems easy, but in practice, it is way more than just creating a video, posting it, and using it to boost your sales. As with many marketing strategies, the video marketing process is a thought process that begins with an idea and, if not carefully done, could only cost you money with no results. And this is why Video Force exists to help you develop data-driven, highly effective, and measurable videos in terms of engagement with the audience.

Video Force is a video agency studio headquartered in Nairobi that uses video content to trigger consumer epiphanies. They help tell your story about why you matter, what you do, and how different you are from your competitors. Whether Marketing, training, recruiting, or explaining, they exist to help you sell and communicate better with your customers and audiences.

From documentaries, 3D animations, 2D animations, motion pictures, illustrations, live streaming services, social media videos, voiceovers, and more, Voice Force is always ready to take your new product, service, or idea into the stratosphere with a video that says it all!

All you need to get started with Video Force is to reach out with a video idea, and they will do the thinking for you. They offer an end-to-end approach to the content lifecycle and cut through the complexity for improved speed to market and relevance at scale.

Contact Video Force today to get started at making excellent business videos at strategic@videoforce.co.ke or call 0701 850 850!